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Michael Hofmann

Consultant | Creative Technologist

Michael is a creative technologist with a focus on design and product in Deloitte Digital’s X Lab innovation team. Michael brings interdisciplinary experience fusing design thinking, engineering and product strategy. He acts as a problem solver who creatively and practically applies technology focused expertise, including Generative AI, IoT and AR, within the design process to inspire, evaluate and improve experiences.

Michael has a background in Design Engineering with an MEng form Imperial College London’s Dyson School of Design Engineering.
Michael is also a champion for Open Innovation helping forge new partnerships with Universities, Start-ups and other ecosystem partners, helping to accelerate innovation for the firm and its clients.