The Deloitte Consumer Tracker data explorer tool
Interrogate the data we have collected for over 10 years
Read the full report
Click to view the main consumer tracker page
Welcome to our interactive data explorer tool where you can interrogate the data set from The Deloitte Consumer Tracker report since it launched back in 2011.
You will be able to spot historical trends and check whether the data varies for different demographic groups, such as looking at confidence of different age groups or checking the spending behaviour of each household income groups.
There are two sections on this page:
In the first section you can see the four key measures tracked over time in our survey:
1. The Deloitte Consumer Confidence Index*
2. Spending on everyday categories (i.e. essentials)
3. Spending on non-essential categories (i.e. discretionary)
4. Spending on leisure categories
In the second section you can check the data behind each key indicator, so for example check which of the six confidence measures (which aggregated form the overall Deloitte Consumer Confidence index) drives the change in the Index over time and also check how these measures vary by age and household income groups.
1. Consumer confidence and spending
The four key indicators tracked in our survey are shown in the chart below – hover your mouse over the line to see the net balance value** for each quarter.
2. Confidence measures by age and income
Overall indicators as shown in the first section show trends for the total population. However, when looking at different groups of consumers whether by age or by income, it can tell a different story. For example, older consumers might be less confident than their younger counterparts, or the middle household income group might be spending less than those on higher income groups for some categories.
In this section you can see the detailed data behind each of the key indicator featured in the first section.
You can:
1. Look at each individual measure behind the overall aggregated indicator, so for example behind our overall Deloitte Consumer Confidence Index you can look at consumers’ confidence in their level of debt or in their job security
2. In addition, you can look at your selected measure of confidence or spending by age or by income group.
The Deloitte Consumer Tracker is based on a consumer survey carried out by independent market research agency, YouGov, on Deloitte’s behalf. This survey was conducted online with a nationally representative sample of more than 3,000 UK adults aged 18+.
* The Deloitte consumer confidence index is an average of the net % of consumers who said their level of confidence improved in the past three months for six individual measures of confidence: job security, job opportunities/career progression, level of debt, household disposable income, general health and wellbeing and children’s education and welfare.
** Some of the figures in this research show the results in the form of a net balance. This is calculated by subtracting the proportion of respondents that reported feeling more negative from the proportion that reported feeling more positive. For instance, assume that 30% of respondents reported they are spending more, 50% reported no change and 20% reported they are spending less. The net balance is calculated as 30% – 20% = 10%. This means 10% of consumers reported that they spent more rather than less. A value greater than zero indicates that more consumers felt positive than negative or that more consumers spent more than less. The higher the net balance, the greater the proportion of consumers that felt positive or spent more, and vice versa.
