As telecoms companies develop new products and services their intellectual property (IP) rights (patents, copyrights, trademarks and trade secrets), as well as other assets including data, brand reputation, strategies, and customer and business relationships, become more and more complex. An effective intangible asset management program can enable ongoing IP management and assessments so that patents are effectively prosecuted, managed and leveraged, and trade secrets retained.
Major telecoms companies should conduct detailed portfolio analyses to understand what is most valuable to them and why. In our new perspective, Deep value creation for telecoms companies through Intangible Asset Management, there are a number of actions to consider.
Deloitte’s IP Advisory practice leverages its deep IP experience, market and analytics capabilities, and transaction experience to assist clients throughout the IP life cycle ― everything from helping companies design a framework to identify and evaluate their IP, to exploring competitive intelligence and market developments to help monetise assets, and bringing parties together to execute transactions or collaborate effectively.