The growth and transformation of the sports industry is forcing organisations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans and more supportive of athletes. To make sure this happens, it’s important for sports organisations to look ahead for possible events and actions that can change how the future unfolds.
In this global golden age of sports, 2023 is expected to bring organisations and athletes more chances than ever to deeply connect with their fans. This includes engaging through some important international events, such as the Cricket World Cup (India), Rugby World Cup (France) and the FIFA Women’s World Cup (Australia and New Zealand). This year will also see new media deals and more innovations from streaming providers as their influence grows.
In a challenging economic environment, sports will likely still be seen as an attractive option for investment, with investors endeavouring to take a responsible and sustainable approach. Technology will continue to infuse every aspect of sports, empowering athletes and creating a more immersive experience for fans at live events and at home. In general, 2023 will be about making the most of these near-term opportunities while managing associated risks with the longer term in mind.
Our 2023 outlook in brief: