Thailand Salary Policies Survey 2025 Report

Salaries in Thailand increased by 4.5 percent in 2025, lower than Thailand’s historical average of 5 percent, according to Deloitte Thailand’s latest survey findings on salary trends, compensation, and human resources challenges, conducted in early October.

The reduction to 4.5 percent reflects cost pressures and an economy that has not fully recovered, requiring organizations to manage their salary budgets with greater caution. 

In 2025, the energy and utilities sector maintained an average projected salary increase rate of 5 percent, while the retail and technology sectors showed average increases of only 4 percent, representing the lowest rates among industries.

Many organizations are placing significant emphasis on integrating AI skills and technology into their operations, which is noticeably influencing compensation structures and workforce management strategies.

AI and technology integration ranks as the most important skill in human resources management, which is changing the job-based compensation equation to one focused on skill-based rewards. Leading organizations implementing AI are linking compensation to employees’ capabilities instead of relying solely on job levels or tenure. 

Trends in salary increases, bonuses, and employee mobility

Regarding variable bonuses, the survey shows that the overall payment trend for 2025 remains stable compared to 2024, averaging approximately two months. The industries with the highest projected bonus payments for 2025 are chemicals, energy, and oil and gas, which pay approximately three months, while industries with lower bonus levels include technology and retail, with bonus payments of around 1.5 months. Additionally, approximately 28 percent of Thai organizations still provide an additional fixed bonus of one month.

The survey found that Thailand’s overall average voluntary resignation rate is 12.9 percent, with variations across industry groups. Industries with the highest turnover rates include retail at 32.9 percent, real estate at 16.9 percent, and consumer goods at 15.1 percent. Conversely, the lowest turnover rates were found in energy, oil and gas at 3.9 percent; automotive at 4.9 percent; and industrial sectors at 5.3 percent.

Organizations are investing in critical roles despite moderate growth

Despite Thailand’s recent challenging economic conditions, the survey found that most organizations are managing to maintain stability. 44 percent reported moderate growth, and 52 percent achieved their performance targets. However, 35 percent indicated that their growth fell below expectations, highlighting a state of “cautious management” that Thai organizations must navigate carefully during this period of economic slowdown.

Find out more about Thailand Salary Policies Survey 2025 Report here.