Sari-saris (mom-and-pop stores) are at the centre of the Philippines’ grassroots economy. The country’s 1.3 million sari-saris accounted for 41% of national Fast-Moving Consumer Goods (FMCG) sales in 2022 and over 90% of its micro, small and medium enterprises (MSMEs). However, each store purchases an average of only around PHP500 (around US$40) of inventory, limiting their bargaining power with distributors.
Growsari is a B2B ordering and store solution platform that provides the infrastructure for sari-sari store owners to grow their businesses. By consolidating a suite of products and services, Growsari connects suppliers, service providers, and sari-sari stores.
Due to its focus on players overlooked due to their small size, Growsari was also able to unveil new business units around shared infrastructure, namely Sarimart and Saripay. These services were part of Growsari’s expanded vision to transform sari-saris from simple FMCG outlets to comprehensive service hubs for the nation's communities.
Through Sarimart, sari-sari stores can double their earnings through accessing almost 1,000 products from 85 FMCG brands and free delivery right to their doorsteps. On the other hand, Saripay, an independent financial services company, provides support to MSMEs with working capital loans, cash management, remittances, and similar products. Growsari also offers different e-services through eNegosyo, such as top-ups to various e-wallets and prepaid phone services, as well as bill settlement.
Growsari’s business model unlocks the market power of over 100,000 sari-saris to benefit everyone in the ecosystem – FMCGs, Growsari, end-customers, telcos, and other vendors.
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