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The Kallang Group and Deloitte embark on a five-year partnership to bring digital experiences to life at The Kallang
SINGAPORE, 3 August 2026 – The Kallang Group and Deloitte Singapore (“Deloitte”) today announced a five-year partnership to transform The Kallang into a destination with personalised and connected visitor experiences, powered by best-in-class technology and innovation.
As The Kallang Group’s first Official Digital Partner, Deloitte has already delivered The Kallang Group’s mobile app and a refreshed website. Together, these platforms will enhance both digital and on-site engagement across sport, entertainment, lifestyle and community offerings, supporting the broader vision of transforming The Kallang precinct into a vibrant, always-on destination.
A new icon at The Kallang: Singapore's largest outdoor LED sphere
The five-year partnership was officially announced with the unveiling of the Deloitte Sphere at The Kallang, the largest outdoor LED sphere in Singapore. It will be prominently located near Stadium MRT Exit A, serving as a dynamic focal point for visitors arriving at The Kallang.
Measuring four metres in diameter, the Deloitte Sphere will host immersive content built to enhance the visitor experience. This rich media content designed as themed photo moments, brings people together and deepens community engagement year-round. The content is produced and curated by The Kallang Group and will be displayed alongside Deloitte’s initiatives, including its support for sport and athletes in Singapore.
“At The Kallang Group, we are reimagining how people experience and engage with our precinct through technology and data-driven insights. This is an important step towards shaping The Kallang into a next-generation destination where physical and digital experiences come together to inspire deeper, more meaningful connections. By combining our deep understanding of diverse audiences with Deloitte’s digital expertise, we are creating more personalised journeys at scale and unlocking new immersive experiences that enable people to discover, connect and feel alive at The Kallang,” said Quek Swee Kuan, CEO, The Kallang Group.
“The Kallang is Singapore’s premier hub of vibrancy and energy, a destination that brings together world-class sport, entertainment, lifestyle, and community experiences – not only for Singapore but across Asia Pacific. As The Kallang Group’s first Official Digital Partner, Deloitte is honoured to bring the full breadth of our multidisciplinary capabilities to support its evolution into a truly connected, digitally enabled destination that redefines how people engage with and experience the precinct. Rooted in our purpose and longstanding commitment to Singapore’s nation‑building journey, this collaboration reflects Deloitte’s vision of harnessing innovation to strengthen social cohesion and unlock broader societal value,” said Eugene Ho, CEO, Deloitte Southeast Asia.
Bringing new digital experiences to life
Over five years, Deloitte will support The Kallang Group’s digital transformation journey. Complementing ongoing infrastructure upgrades, these efforts will elevate visitor experience through seamless, engaging, and data-driven interactions across every touchpoint.
At the heart of this transformation is the newly launched The Kallang App, a platform for users to connect, engage and be rewarded. The app provides all users with information on the go, complimentary Wi-Fi and facilitates precinct navigation. The in-app loyalty programme, The Kallang Kaki, is a free membership programme which unlocks a world of perks tailored to their passions – from exclusive merchandise and content to memorable one-of-a-kind experiences, including The Kallang Pass. Members can also earn badges through activities and redeem rewards, with even more exciting features set to roll out progressively.
These new digital capabilities are already coming to life through vibrant campaign activations. From August 2026, tennis enthusiasts can elevate their Singapore Tennis Open 2026 journey with The Kallang App. They can access real-time tournament updates, engage with interactive features before and during matches, navigate the venue with ease, and enjoy exclusive in-app content, all designed to enhance every moment of the experience.
About The Kallang
The Kallang (formerly the Singapore Sports Hub) is Singapore’s epicentre of excitement and the destination of choice for sport, entertainment, lifestyle and community events in Asia Pacific. Managed by The Kallang Group (formerly Kallang Alive Sport Management), The Kallang is a vibrant ecosystem in the heart of Singapore that is building on its rich legacy as a national stage and cultural landmark by hosting and organising world-class sporting events, live entertainment and inclusive community activities. The Kallang is where people come together to celebrate, play and connect – to feel alive.
Home to unique, best-in-class sports and entertainment facilities within the city, and through a vibrant calendar of unique experiences and curated events, The Kallang plays an integral role in shaping Singapore’s experience economy. The Kallang includes the following facilities:
- A 55,000-capacity National Stadium with a retractable roof and movable tiered seating
- A 12,000-capacity Singapore Indoor Stadium with pillarless interior
- A 6,000-capacity OCBC Aquatic Centre that meets World Aquatics standards
- A 3,000-capacity OCBC Arena which is scalable and flexible in layout
- Kallang Tennis Hub, Singapore’s first international tournament-ready indoor tennis facility
- Kallang Football Hub housing Singapore’s National Training Centre for football
- Water Sports Centre featuring canoeing, dragon boating and kayaking
- 41,000 sqm Kallang Wave Mall, including indoor climbing wall
- Great Eastern Promenade that encircles the National Stadium
- Community facilities including beach volleyball courts, hard courts (basketball and pickleball), lawn bowls, giant chess, skate park and running & cycling paths.
For more information, please visit The Kallang’s website:
Website: https://www.thekallang.com.sg/
Facebook: https://www.facebook.com/TheKallang/
Instagram: https://www.instagram.com/thekallang.sg
LinkedIn: https://www.linkedin.com/company/the-kallang/
TikTok: https://www.tiktok.com/@thekallang
Contact
Burson team for The Kallang Group
BursonTKG@bursonglobal.com
The Kallang Group Communications Team
communications@thekallang.com.sg
About Deloitte
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© 2026 Deloitte Southeast Asia Ltd.
