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Seong Jin (Sam) is a Technology & Transformation (T&T) Partner leading the Automotive Sector in Deloitte Southeast Asia. Sam oversees the strategy, operations, and business development of the firm's automotive practice in the region, and serving clients across diverse segments and markets in addressing complex and pressing challenges.
With more than 22 years of management consulting experience across Vietnam, Thailand, Indonesia, China, US, Europe, Russia, India and Korea, Sam brings deep expertise in business growth, strategy, innovation, and digital transformation.
