Deloitte Sports Practice

Made for sports. Made for you.

In the world of sports, the ultimate goal is to win. This desire of victory is not limited to sports; it also extends into the domain of business, where organizations aim to be victorious in various facets of their operations. We understand your desire for success, and our sports practice is dedicated to assisting you in building an outstanding sports organization capable of dominating the field.

Authors:

Kevin Westcott

Pete Giorgio

Our extensive experience covers a wide range of areas, enabling you to take the lead from the start. We provide a comprehensive spectrum of services, from leading digital innovation to preserving your cybersecurity to managing mega-events and transactions. We also have the sports knowledge needed to assist some of your most ambitious development and transformation initiatives, with a roster full of specialists in media, entertainment, technology, and sports. We help make certain that your organization’s operations and strategy are as dynamic as the activity on the field.

When the time comes to improve your game and optimize your success, we are ready to help you win both on and off the court

Who we serve

We serve clients across the sports ecosystem, including:

Professional sports teams, clubs, and leagues
Traditional and esports organizations
Major events and venues
International federations, Olympic committees, and other governing bodies
Private equity and sports betting
Retailers and sports media

What we do

Data and analytics

Drawing insights from leading-edge digital technologies, our practitioners can help you develop data-driven sports analytics strategies to address some of your most pressing needs. We can help you generate fan insights and make strategic pricing decisions using social listening and predictive analytics.

Digital services

Our specialists can help you assess your digital needs and capabilities, then identify and deliver modern digital solutions with the power to monetize your data and deliver compelling fan journeys. Take the lead from loyalty programs and virtual events to AR- and VR-enabled in-stadium experiences to help deepen fan engagement and loyalty.

Major events

Megaevents often demand mega effort—in planning, marketing, risk mitigation, digital infrastructure, execution, and operations. Building on a foundation of continuous innovation, we can help you streamline the planning and execution of some of the most complex global sporting events, while improving efficiency, sustainability, and engagement.

Sports transformation

Building an elite sports organization typically requires strategic vision and effective governance. We can help you develop strategies and reporting mechanisms to support organizational growth and sustainability. Driving innovation from ideation to delivery, we can help you identify the change you need to succeed, then track and manage your success with impact measurement and economic reporting practices used by leading clubs and teams around the world.

M&A and transaction advisory

Mergers and acquisitions are familiar plays for many sports organizations. We provide comprehensive, leading financial analysis and advisory for mergers, acquisitions, sales, and other major transactions. Backed by strategic relationships with leading investment banks and financial and legal firms, our M&A team of specialists delivers comprehensive services and support for ESG to tax and cost control.

Cybersecurity and risk

Today's sports organizations play on an increasingly complex digital field, and protection is one the best defenses. Our practitioners can help you assess, implement, and operate the flexible cybersecurity and risk management solutions you need to address a range of potential threats to the modern sports enterprise—from tournaments and venues to fan experiences, both online and in the stadium.

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Deloitte Sports Practice