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Global Automotive Consumer Study 2025

Thailand Perspective

The automotive consumer landscape is evolving rapidly as mobility expectations shift. Deloitte’s 2025 Global Automotive Consumer Study, based on over 30,000 participants, reveals key insights into consumer preferences in Thailand and Southeast Asia.

2025 Global Automotive Consumer Study
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Our executive webinar highlighted major findings, including future vehicle preferences, concerns around battery electric vehicles, brand loyalty, and purchase drivers. The study also explored vehicle usage patterns, buying experiences, and expectations for electric vehicle charging infrastructure. Additionally, it examined consumer attitudes toward emerging technologies such as AI and robotaxis.


Key highlights:

Future Intentions and Preferences
Explore customer preferences for different types of engines, concerns surrounding battery electric vehicles (BEVs), the current state of brand loyalty, and factors influencing their next vehicle purchase.

Usage and Ownership
Discover what influences customers, including the distance and frequency of personal vehicle use, their purchasing experiences, and their expectations regarding electric vehicle charging.

AI and Connectivity
Learn about consumer acceptance of new technologies, including AI, robotaxis, and the expected features that come with these innovations.

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