Interest in EVs is growing across Southeast Asia as consumers, pressured by hyper-inflationary conditions, look to lower their operating costs. However, a focus on building public charging capacity – and making it easy for EV owners to pay for public charging – will be critical for overall adoption.

Expectations regarding the acceptable length of time to wait for delivery is starting to stretch out in some Southeast Asia markets on the back of the semiconductor crisis – potentially opening the door for a more “built-to-order” retail paradigm. In terms of their purchase experience, consumers place significant emphasis on getting a good deal with transparent pricing.

When asked who they trust most, Southeast Asia consumers point to the relationship they have with either their selling or servicing dealer, signalling the important role that dealers play in the regional automotive value chain – particularly in the conversation around direct-to-consumer sales.

Consumers in Southeast Asia are willing to share their data for connected vehicle features, but most would rather pay for them as part of the upfront cost of the vehicle or on a per use basis, instead of a subscription.