Deloitte Case Competition 2024

Do you have an interest in sports and wellness? Are you excited about the opportunity of impacting the Olympic movement in Sweden? Would you like to get involved in a case competition where the winning team get to go to the Olympic games in Paris 2024? Look no further!

The Deloitte Case Competition 2024 is closed for this year.

Background

 

The Swedish Olympic Committee’s (SOC) mission is that, through sustainable world-class Olympic sports, inspire and strengthen Sweden. To succeed in this, the organization is working hard to spread the Olympic message and to support and drive performance development towards medal capacity. Olympic athletes need improved and more tailored backing from the SOC's support programs, and the resources need to be doubled by 2028 to achieve the goals of the committee. SOC support programs are today 100% funded from commercial collaborations.

The SOC need to reach the whole of Sweden to have even more people dreaming of an Olympic gold, be inspired to an active lifestyle and practice values such as friendship, respect and the pursuit of excellence. To get there a larger and stronger commercial platform that attracts more sponsors is needed, a platform that is continuously adapted to the changing behavioral patterns of how the younger generation in particular accesses information and follows the Olympic Games. 

The SOC has a clear ambition to boost its fan base, particularly among individuals under the age of 30. New strategies are needed to engage this demographic in Olympic sports and values, to ensure both a vibrant and diverse sports community, a healthy society and the long-term sustainability and success of the SOC's mission.

The challenge

 

How would you address the challenge of boosting interest in the Olympic movement, particularly among the under-30 demographic, and what strategies would you recommend?

The process and how to participate

1. Document your solution to the challenge above on maximum one A4 page, font-size 10.
2. Submit your case to secase@deloitte.se no later than 31 January 2024
3. A Deloitte team will review all submissions and create a shortlist
4. Deloitte and the SOC will select the finalist teams from the shortlist
5. Finalist teams will be informed and invited to the final by the end of February 2024
6. Case final will take place in Stockholm 3 April 2024
7. The winning team travel to the Olympic games in Paris, summer of 2024, to present their case and attend Olympic activities

Who can participate?

Cases must be submitted by

1. a team of two or three students
2. students currently enrolled at a Swedish university

Criteria

We want you to think big and bold, but with a realistic view and will therefor assess the submissions based on the following criteria:

• Creativity: To what extent has the team been able to present a unique solution?
• Ambition: To what extent has the team been ambitious in their proposed solution?
• Feasibility: To what extent has the team been able to explain the expected impact in relation to investments needed, for their solution?

We are highly curious to hear your thoughts and reasoning behind the solution.

For any questions, please contact secase@deloitte.se

About the Deloitte Sweden and SOC partnership

 

Deloitte Sweden and the Swedish Olympic Committee (SOC) have entered a collaboration as an extension of Deloitte joining The Olympic Partner (TOP) programme in 2022. As an official partner of the SOC, Deloitte will, among other things, provide expertise to support the SOC in strategic development projects. SOK will, in turn, contribute to Deloitte's internal program to promote health and well-being.

Read more about Deloitte and The Olympic Partner (TOP) programme >

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