Agentic is redefining commerce
Agentic commerce is reshaping retail faster than any prior digital transformation. Consumer companies that adapt early can gain significant competitive advantage. Those that do not risk losing visibility and relevance.
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What is agentic commerce?
Imagine that you are planning a large family dinner. Within seconds, the AI assistant compares recipes, checks grocery inventories, applies loyalty rewards, places orders, and coordinates delivery. It considers budget, allergies and preferences. No search results to browse, no carts to manage, and no checkout process to complete. This is agentic commerce.
You save time and get a better outcome. The retailer captures intent earlier in the journey, reduces friction and operating costs. Agentic commerce extends far beyond chatbots or recommendation engines, and it’s not just a concept – it is a structural change in how demand is created, managed, and fulfilled.
The shift that’s happening right now
As AI builds trust, consumers will increasingly hand over purchasing authority to autonomous agents, challenging brands to rethink how they earn influence and integrate. We are seeing a shift from assisted discovery and assisted shopping to agentic shopping, where agents enable customers to purchase products directly without visiting brand sites. Soon, autonomous agents will shop on behalf of customers. 63% of global retailers now agree that companies without AI agents will fall behind within two years, and 58% believe AI agents will handle most customer interactions within five years1. The ability to be discovered, understood, and transacted upon now depends on how agentic ready your brand’s digital presence is. This means moving beyond keyword optimization to ensure that content, product data, and policies are structured and ready for agentic commerce.
Six opportunities you should pursue
How we can help you become agentic ready
Deloitte helps you get ready for agentic commerce. We start by understanding your maturity across data, technology, people and governance. Together we set your strategy for agentic commerce and pick high‑impact use cases that can grow your revenue and improve margins. To get your brand’s digital presence agentic ready, we help you with your product and policy data, secure agent identities and operating model and technology. We can lead the change to embed new ways of working while ensuring trust and compliance.
Laura Ivanoff Olsen
