Business Services Comparative Analysis 2025

Romania continues to strengthen its position as one of the leading business services locations in the region. What once differentiated the market primarily through cost efficiency and foreign-language capabilities has evolved into a mature and competitive ecosystem, capable of supporting increasingly complex services, higher-value activities and long-term business growth.

While Bucharest remains the country’s largest business services hub, Romania’s success story extends far beyond the capital. Cities such as Brașov, Sibiu, Timișoara, Iași, Oradea and other emerging locations are demonstrating strong potential through access to skilled talent, competitive operating costs and less saturated recruitment markets. Combined with a strong multilingual workforce and the widespread adoption of remote and hybrid working models, these advantages provide organizations with greater flexibility in accessing talent across the country.

Conducted by Deloitte for the Association of Business Service Leaders in Romania (ABSL), the leading organization representing Romania’s business services sector, Business Services Comparative Analysis 2025 offers a comprehensive assessment of the country’s competitiveness in an international context. The second edition of the study benchmarks 10 European countries and 3 Asian markets across a broad range of macroeconomic and industry-specific indicators, including labor availability, operating costs, productivity, inflation, real estate, grants and investment incentives, among others.

The report provides business leaders, investors and decision-makers with valuable insights into the factors shaping location attractiveness and the future development of the business services industry.