The Customer-Driven Supply Chain

Retailers today are facing a strong imperative in an increasingly customer-centric world: transform your supply chains or risk the possibility of becoming obsolete.

The “everything is convenient” expectation of shopping is becoming an ever-increasing challenge for retailers to deliver upon, as customers continuously elevate their expectations with each customer-experience innovation in the marketplace.

This following document considers supply chain capabilities that can help retailers and consumer packaged goods companies alike fulfill the customer-driven shopping experience while achieving competitive differentiation and profitable growth.