Deloitte CMO Program

Evolving roles in the C-suite create pressure for CMOs to own the entire customer experience in addition to being proficient marketers. The modern CMO has to focus on advancing strategy while keeping abreast of digital trends driving the market landscape.

Those who aspire to be CMOs must be ready to reach far beyond traditional marketing, instead becoming data-driven growth drivers.

Above all, they must be accountable for measurable impact. Deloitte’s CMO Program supports CMOs as they navigate the complexities of the role, anticipate upcoming market trends, and respond to challenges with agile marketing.

Our CMO services

Transition Labs
The Transition Lab helps prepare Marketing and other customer-related executive roles for the full range of roles they need to take on. This full-day session deconstructs marketing challenges, examines the evolving role of CMOs, and explores strategic solutions including defining priorities and the development of an actionable plan.

Marketing Leadership Program
The Marketing Leadership Program strengthens teams over a course of one to two days in a customized, interactive learning opportunity that is designed to address the team’s needs. This program helps marketing executives develop high-performing marketing teams that break down barriers and perform at peak efficiency.

Our marketing capabilities

• Defining Strategy: Identifying new customer value streams and guiding strategic decisions, including pricing and profitability.
  
  
• Amplifying Brands: Building brands and launching products, from ideas to execution and new value propositions.
  
  
• Creating Experiences: Elevating the human experience to develop deep and personalized customer experiences.
  
  
• Optimizing Operations: Unlocking new value through growth hacking and marketing campaign management.
  
  
• Enabling Enterprises: Making it easier to deliver value to customers through operating model transformation and agency management.
  
  
• Platform Delivery: Reimagine what’s possible through platform definition and implementation.
  
  
• Identifying insights: Discover new insights and optimize through data-driven, campaign or segmentation analysis.

For more information of our services, capabilities or marketing trends and insights please visit Customer & Marketing or get in touch with us.