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Digital Democracy Survey

A look into the minds of media consumers

Deloitte's Digital Democracy Survey compares and contrasts generational preferences of more than 2,000 consumers, ages 14 and older in the US, revealing significant technology, media and telecommunications consumption trends including attitudes and behaviors related to advertising and social networks, mobile implications, media consumption preferences across platforms and devices, and the internet.

Digital Democracy Survey 9th edition

The rapidly growing amount of content available via the Internet and the proliferation of devices offering high-quality viewing experiences has drastically shifted the way consumers view, access, and purchase content.

The ninth edition of Deloitte’s Digital Democracy Survey, fielded in November 2014, illustrates consumers’ mounting appetite for content—especially video—anywhere, anytime, and on any device.

Download the executive summary and view the press release to explore what the data reveals surrounding:

  • The product and device landscape
  • The personal viewing experience
  • The mainstreaming of digital
  • Binge watching
  • Multitasking
  • Viewing preferences
  • The current state of advertising
  • Content originators
  • The personalization of gaming
  • Social media as news

Don’t see what you’re looking for in our executive summary? We’ve got a lot more data. For more information on Deloitte’s Digital Democracy Survey, 9th Edition, email us at and follow us on Twitter @DeloitteTMT.

Millennials and the mainstreaming of digital

Millennials and the mainstreaming of digital

Thanks to emerging technologies, faster and more available connection speeds, and many consumers' desire to consume on the move, the way we experience media content continues to evolve. Download the infographic to find out more.

Digital Democracy Survey in the news

New survey finds America really is becoming a binge-watch nation LA Times | By Patrick Kevin Day

Deloitte Survey: Time Shifting Overtakes Live TV as Viewing Method AdWeek (Lost Remote) | By Adam Flomenbaum

Streaming Overtakes Live TV Among Consumer Viewing Preferences: Study Variety | By Todd Spangler

You can thank millennials for HBO Now CNET | By Joan Solsman

NEW MEDIA MOGUL: The unstoppable rise of social media as a source for news Quartz | By John McDuling

Mobile advertising spend in US jumps 76%

Financial Times | By Shannon Bond

Prior editions

Deloitte has been surveying US consumers since 2007 to better understand evolving trends in technology, media, and telecommunications. For more information on prior editions please contact us.

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