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Generative AI in insurance

Does artificial intelligence have a place in the insurance industry?

It’s nearly impossible to go a day without hearing about the potential uses and implications of generative AI—and for good reason. Generative AI has the potential to not just repurpose or optimise existing data or processes, it can rapidly generate novel and creative outputs for just about any individual or business, regardless of technical know-how. It may come as no surprise that generative AI could have significant implications for the insurance industry.