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How AI powers business innovation and healthy eating

Helping you make better nutritional choices

How do we make it easier for you to pick healthier alternatives when strolling through the supermarket?

Our team of specialists connected with JUMBO and created Foodcoach. Find out how Foodcoach helps make your favourite recipes a tad healthier.

Foodcoach. Your personal guide to a healthy and balanced diet

Jumbo Foodcoach helps you navigate through the abundance of product and nutritional choices. It simplifies the process, by swapping your favourite product or ingredient for a healthier alternative. Based on a nifty algorithm, Foodcoach offers personalised nutritional advice, allowing you to shift towards a healthier, more balanced eating pattern.

Our team of specialists linked Jumbo’s database (containing more than 50.000 recipes) to advanced AI and data-management capabilities. We then optimised the algorithm’s learning capacity and enabled it to personalise ingredients and product swaps. To do so, our team had to break down recipes into products and products into ingredients, so that the app could, for instance, factor in a person’s gluten allergy. Or make appropriate recommendations – say, whole-wheat pasta instead of regular pasta.

Together with Jumbo and a team of nutritional scientists, we developed a first prototype of Foodcoach. The prototype was tested by football club PSV and the cyclists of Team Jumbo-Visma competing in the Tour the France (2021). It was then that TV-crews actually captured Jumbo-Visma cyclists scanning buffets, app in hand.

The app allowed each cyclist to stick to a personalised diet and recommended how many scoops of ingredient A or B where required for optimal athletic performance. Testing the prototype in a highly professional environment provided us with the necessary proof of concept to further develop Foodcoach into a consumer-ready app.

We’re incredibly proud that Jumbo Foodcoach is now up and running and successful. At Deloitte, we’re always committed to help our partners innovate their business models. We are looking forward to further accompany Jumbo on its quest towards better and more balanced eating. It’s how we make a positive impact on health and the future of food. Together with Jumbo.

Curious about how we can help you foster healthy lifestyles? Let’s connect for impact.

Specialists who made this possible

Naser Bakhshi

Patrick Schunck

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