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Perspective:

Perspective

05 May 2026

5 minute read

AI in practice: Leader’s perspective

Leadership conversations on how AI is transforming tax, legal, and finance.

Authors:

Mohamed Serokh

Joelle El Khoury

About the series:

Three questions. One leader. One practical conversation.

AI in Practice: Leaders’ Perspective is a leadership content series exploring how artificial intelligence is reshaping tax, legal, and finance functions. Each episode features a focused conversation with a senior leader on a key area of AI transformation, offering practical insights, real-world experience, and perspectives on the trends shaping the future of business.

Hosted by Joelle El Khoury, Director, Direct Tax – Growth, Deloitte Middle East, the series brings together senior leaders from across Deloitte and industry to discuss AI in practice, from strategy and adoption to governance, trust, and measurable business value.

Rather than focusing on AI in theory, these conversations highlight how organizations are applying AI across tax, legal, and finance to move from experimentation to real impact.

What to expect

Each episode explores topics such as:

AI use cases in tax, legal, and finance
AI strategy, adoption, and transformation
Responsible AI, governance, and trust
Emerging AI trends and leadership perspectives
Lessons learned from real AI transformation journeys
How organizations can unlock measurable value from AI

Leaders discussing AI in practice

Episode 1

How Tax & Legal is evolving - where does AI fit?

Featuring: Mohamed Serokh

Role: Partner, Transfer Pricing Leader, Deloitte Middle East

As AI moves from experimentation to enterprise adoption, where should organizations begin?

In the first episode of the series, Mohamed Serokh shares practical perspectives on how organizations can take their first meaningful steps with AI, why many businesses are still only scratching the surface of its potential, and how the tax function could evolve by 2030.

What you'll learn

Where to begin your AI adoption journey
Why many organizations struggle to realize value from AI
What the future tax function could look like by 2030

Episode 2

AI and Indirect Tax: Where does AI create real value?

Featuring: Mark Junkin

Role: Partner, Indirect Tax Leader, Deloitte Middle East

Indirect tax is high-volume, rules-based, and transaction-heavy; which makes it one of the areas where AI has the potential to create measurable business value.

In the second episode of the series, Mark Junkin shares practical perspectives on where AI is already adding value across VAT and customs processes, how organizations can adopt it responsibly in a regulated environment, and why successful adoption starts with solving a real business problem rather than implementing new technology.

What you'll learn

Where AI is adding value in indirect tax today
How to adopt AI responsibly while managing compliance and regulatory risk
Practical steps for moving from experimentation to scalable adoption

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