Survey on GenAI Adoption in the Middle East: Insights and Challenges for Tax and Legal
In our rapidly evolving business landscape, technology consistently drives transformation across industries. Among these advancements, Generation AI (GenAI) stands out for its ability to replicate intelligent behavior, revolutionizing business efficiency, accuracy, and strategic capabilities. As businesses in the Middle East increasingly adopt GenAI technologies, understanding usage patterns, challenges, and readiness is crucial.
Our recent survey, conducted at flagship tax conferences across the UAE, KSA, Qatar, and Kuwait, presents insights from 442 responses on GenAI adoption in the region. This whitepaper delves into how tax and legal departments are integrating GenAI, the benefits observed, and the challenges faced, providing strategic recommendations for successful implementation.
Key Insights
- Widespread Adoption: 48% of surveyed professionals have already integrated GenAI into their business processes.
- Transformative Potential: 93% of respondents believe GenAI will significantly change how their businesses deliver value to clients in the coming years.
- Common Uses: Primarily utilized for drafting emails, conducting research, and creating content.
- Challenges: Major barriers include lack of knowledge, data privacy concerns, and budget constraints.
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Mohamed Serokh
Mohamed is a key member of the leadership team, responsible for spearheading growth strategy, identifying new market opportunities, implementing business development initiatives, and collaborating with the wider tax leadership team to drive client excellence and revenue growth. As Growth Leader, he also leads strategies to accelerate Deloitte’s growth platform, manage proposals, and promote the firm’s capabilities and market eminence. In addition to leading growth initiatives, Mohamed heads the award-winning and market-leading Transfer Pricing team. The team’s services span three key areas: consulting, controversy, and compliance, supporting clients across various sectors. As a Transfer Pricing specialist and former regulator, Mohamed has more than 25 years of experience in transfer pricing, international tax, strategic, economic, and business consulting. His expertise covers multiple sectors, including automotive, construction and materials, energy, financial services, pharmaceuticals, telecommunications and media, technology, and travel and leisure. His experience includes leading and managing global documentation and planning studies, as well as drafting Advanced Pricing Agreements (APAs) for submission to tax authorities worldwide. Mohamed regularly presents on transfer pricing and tax issues at global seminars and has been extensively published in the field. In 2020, he was awarded the International Tax Review (ITR) Editor’s Choice Award for progressive work in Transfer Pricing and was nominated for the EMEA Transfer Pricing Practice Leader of the Year award. Mohamed holds an MBA (with distinction) from Warwick Business School, where he won an award for the overall best MBA degree of the year. He also holds an MSc Economics (with distinction) and a BSc Economics (first class) from the University of London.
