In our rapidly evolving business landscape, technology consistently drives transformation across industries. Among these advancements, Generation AI (GenAI) stands out for its ability to replicate intelligent behavior, revolutionizing business efficiency, accuracy, and strategic capabilities. As businesses in the Middle East increasingly adopt GenAI technologies, understanding usage patterns, challenges, and readiness is crucial.
Our recent survey, conducted at flagship tax conferences across the UAE, KSA, Qatar, and Kuwait, presents insights from 442 responses on GenAI adoption in the region. This whitepaper delves into how tax and legal departments are integrating GenAI, the benefits observed, and the challenges faced, providing strategic recommendations for successful implementation.
Key Insights
Explore Deloitte's GenAI Services
At Deloitte, we pioneer solutions that optimize operations across various sectors. Our Tax Genie 2.0 platform, with over 1,700 specialized workflows, showcases our capability to transform tax, legal, and other business functions through intuitive, user-friendly GenAI solutions.
As the Growth Leader for our Tax Services practice, Mohamed is a key member of our leadership team, responsible for spearheading our growth strategy in the Middle East. This includes strategy to identify and pursue new market opportunities, creating and implementing business development initiatives, reflecting the latest industry trends, and collaborating with the wider tax leadership team to achieve revenue growth targets. As Growth tax Leader, Mohamed is also responsible for leading strategy on accelerating our growth platform, proposal management, driving and promoting client excellence, and promoting our capabilities and industry leadership through marketing and eminence efforts. In addition to spearheading our growth initiatives, Mohamed leads our award-winning and market-leading regional Transfer Pricing team. The team’s transfer pricing services span three key areas: consulting, controversy and compliance, and supporting clients in all industries and sectors. As a Transfer Pricing specialist and a former regulator, Mohamed has more than 25 years’ experience in transfer pricing, international tax, strategic, economic and business consulting across a number of industry segments. These include the automotive, construction and materials, energy, financial services, pharmaceutical, telecommunications and media, technology and travel and leisure sectors. His experience includes leading and managing global documentation and planning studies, as well as drafting Advanced Pricing Agreements (APAs) for submission to tax authorities in jurisdictions worldwide. Mohamed presents widely on transfer pricing and tax issues at seminars across the world and has been extensively published in the area of transfer pricing and tax on different platforms. In 2020, Mohamed was awarded the International Tax Review (ITR) Editor’s Choice Award for progressive work throughout the Middle East in Transfer Pricing and was nominated for the EMEA Transfer Pricing Practice Leader of the Year award. Mohamed was awarded an MBA (with distinction) from Warwick Business School, where he won an award for the overall best MBA degree of the year. Mohamed also holds MSc Economics (with distinction) and BSC Economics (first class) degrees from the University of London.