The evolving work landscape, influenced by digitization and changing workforce priorities, has underscored the need for a significant shift among business leaders. While HR technology has advanced, the translation of technology investments into insightful decision-making has not been fully realized. The value of data in navigating these turbulent times is increasingly recognized, with people analytics expected to revolutionize performance improvement, productivity enhancement, well-being management, and more.

The Deloitte Human Capital Trends Survey of 2023 highlighted the importance of worker data utilization, yet our research reveals that corporate entities within the GCC have not fully integrated people analytics at an institutional level. Our exploration of the Middle Eastern market has uncovered compelling themes, including the need to move beyond basic HR tools, the scarcity of dedicated people analytics teams, and the challenges of data unification and management.

With 73% of organizations at Levels 1 or 2 of People Analytics maturity, and only 5% at Level 4, there is a pressing need to shift this balance to benefit businesses, workforces, and HR professionals. To embark on this transformative journey, organizations are advised to adopt an outside-in approach, secure leadership buy-in, identify the right data and tools, and build the necessary skills within HR teams.

In conclusion, this report aims to inspire Middle Eastern organizations to realize the transformative potential of people analytics and pursue organizational excellence. By harnessing the power of data, organizations can drive sustainable growth, foster innovation, and create a thriving work environment for all.