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ME PoV Spring 2025 issue

Next-generation business

Next-generation business
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A word from the editorial team

Spring is a time of renewal and new beginnings, and in this issue of the Middle East Point of View, we explore the forces shaping the future of leadership, innovation, and strategy across the region. As we move forward in a time of undeniable transformation, next generation business strategies are vital for companies to stay competitive, embrace emerging technologies, and drive sustainable growth in a constantly evolving marketplace.

In their article, Leadership blueprint in fostering sustainable business growth, Ranjith Chandra and Nandana Kalubowila highlight the pivotal role of leadership in cultivating sustainable business growth. They emphasize how adapting business models to environmental, social, andgovernance (ESG) factors can create long term value and ensure sustainability in an ever-changing market.

In The evolution of software and asset management (SAM) in the era of AI, Tamer Charife and Fahed Qutteineh explore how artificial intelligence is reshaping the area of software and asset management. They explain how, “Whether it is risk avoidance, return on investment, or enhancing operational efficiency, SAM plays a pivotal role in driving value across the enterprise.”

Ali Abdul Aziz provides an in-depth analysis of Saudi Arabia’s Vision 2030 and its impact on the banking sector in Vision 2030 and the KSA banking industry: Key challenge and strategic opportunities. Abdul Aziz highlights how, “As the Kingdom continues its progress toward Vision 2030 and works to diversify its economy, the banking sector continues to be pivotal in facilitating this transformation.”

In Reimagining the DNA of internal audit (IA): The journey to revolutionize the IA function, Dina Fakih and Fady Sameh touch upon how digital transformation is significantly restructuring the internal audit landscape and how technologies such as AI and data analytics enable IA to deliver timely and comprehensive insights, driving efficiency and effectiveness in risk management.

In Board evaluations: Leveraging technology and best practices for greater impact, Melissa Scully presents insights into modernizing board evaluations. Through the use of technological tools and best practices, organizations can enhance governance structures and make more informed decisions at the highest levels of leadership.

Dania Nourallah, Ujjwal Deep, and Maha Chehab tackle the challenges of managing cultural change in their article Cultural change management for a multigenerational workforce. With multiple generations working side by side, businesses mustfoster inclusivity, adaptability, and continuous learning to maintain aharmonious and productive environment.

In Customer Centricity: Embracing the outside-in perspective, Nour Khoury explores how companies can benefit from adopting a customer-first mindset. By shifting their focus from internal operations to external customer needs, organizations can build stronger relationships andachieve sustainable growth.

Alexios Zachariadis and Sally Hafez take us on a journey into the future of selfdriving cars in The road ahead: Autonomous vehicle manufacturing and adoption in the GCC. Their article explores both the opportunities and challenges in the automotive sector as the region embraces this transformative technology.

Finally, Demystifying ethical AI: A guide to modern-day governance by Eliza Lozan, Sarah Yahia, and Aws AlMasri delves into the connection between ethics, technology, and regulation. In a rapidly advancing AI environment, understanding regulatory frameworks is essential for businesses to ensure responsible innovation and compliance.

From leadership and sustainability to the rise of AI, technology, and evolving workforce dynamics, this issue provides a strategic roadmap for organizations aiming to thrive in the next generation of business. By embracing change and encouraging innovation at every level, companies can ensure long-term success in a world that continues to grow more intricately. We hope you enjoy reading this Spring issue of the Middle East Point of View.

The ME PoV Editorial Team