As the world joins forces to contain the current COVID-19 crisis, businesses are concerned with the impact that events may have on the relationship with their customers. Customer loyalty and trust are being put to the test. Companies want to continue to provide excellent value to their customers, and they want to return to growth as soon as they can after the crisis lifts. This is a time for companies to look ahead, to consider the improved and innovative offerings they can launch in the market now that will serve customer needs today as well as provide momentum into the future. By letting customers know they are important by keeping their interests first and foremost, companies can retain customer loyalty and trust.
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