For the second year, Deloitte Global surveyed more than 100 executives in the Middle East from Saudi Arabia, The United Arab Emirates and Qatar and results indicated that sustainability remains a priority for global business leaders with increased investment and technology helping drive progress.
According to survey responses, sustainability is the top priority on the C-suite agenda, alongside technology adoption and Geopolitics.
Leaders recognize the business case and related benefits of corporate sustainability efforts. Over the past year investments have increased—and revenue generation was the most frequently reported business benefit of sustainability actions.
Technology and artificial intelligence (AI) are key enablers, helping organizations transform their sustainability efforts to create lasting business value and a more resilient future.
Forward-thinking leaders have an opportunity to assess whether their sustainability strategy and investments are integrated with key performance drivers, material risks, and strategic priorities—helping ensure they continue delivering value and operational resilience into the future.
- Jennifer Steinmann, Deloitte Global Sustainability Business leader
“Middle East leaders are stepping up their game on sustainability in 2025. Our new report shows how businesses are investing more, using smart tech, and finding fresh ways to make a real difference, even with all the challenges out there.”
- Daniel Gribbin, Deloitte Middle East Sustainability & Climate Leader