Driving impact through GenAI in Tax & Legal
Generative AI is transforming how tax and legal functions operate. At Deloitte Middle East, we are at the forefront of this shift, embedding innovation into the way professionals work and enabling organizations to keep pace with regulatory complexity while preparing for the future.
A central proof point of this approach is Tax Genie, Deloitte’s proprietary GenAI platform developed for internal use across its Tax and Legal teams. Purpose-built to bring GenAI into daily professional workflows, Tax Genie empowers teams to research, analyze, and generate content through guided prompting—without the need for technical prompt engineering. Its workflow-based design provides a structured experience, supporting professionals in areas such as compliance, regulatory analysis, and documentation, while maintaining transparency and auditability. The platform includes more than 1,700 tailored workflows, integrates both tuned (tax-specific) and untuned model configurations, and allows for document upload, referencing, and searchability. In doing so, it exemplifies how advanced technologies can be embedded responsibly and at scale—enhancing productivity, strengthening quality, and reshaping how services are delivered. The impact of Tax Genie has been recognized well beyond Deloitte. The platform has earned four major awards: the BIG Innovation Award, a Gold Stevie® for Innovation in B2B Services, a Silver Stevie® for Innovation in AI/ML in Financial Services, and recognition in the Legal Tech category at the UAE Technology Excellence Awards. These honors provide external validation that Deloitte’s approach is both credible and effective, reinforcing for clients that the firm’s investments in AI are producing results of a global standard.
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Building on this culture of innovation, Deloitte has extended capabilities directly to the market through the Middle East Tax Pulse mobile app. The app provides real-time tax and legal updates across seven regional markets, with its standout feature being an integrated AI assistant. This capability allows users to query Deloitte’s knowledge base and receive contextual, tailored responses instantly. In doing so, the mobile app moves beyond being a simple information source to become an intelligent companion that empowers leaders to interpret developments with confidence and make timely, informed decisions.
Beyond these proof points of innovation, Deloitte Middle East has also launched a dedicated Tax & Legal GenAI offering, providing clients with a clear roadmap for adoption. Whether organizations are exploring opportunities, piloting solutions, or preparing for enterprise-wide implementation, Deloitte guides leaders at every stage of their journey. The approach combines strategic vision with practical frameworks and governance, ensuring that GenAI adoption is not only innovative but also sustainable and aligned with long-term business priorities.
Together, Tax Genie and the Middle East Tax Pulse app demonstrate Deloitte’s capabilities and commitment to innovation, while the broader Tax & Legal GenAI offering translates that experience into direct value for clients. Wherever an organization is on its GenAI journey, Deloitte provides the expertise, tools, and support to move forward—helping clients navigate today’s challenges and seize tomorrow’s opportunities.
