From rapid technological developments and climate change issues to geopolitical and economic instability, the world has become increasingly challenging to navigate.
“Business as usual" is no longer an option - organizations must embrace innovative strategies more than ever to stay ahead. At Deloitte Middle East, we take pride in providing our clients with effective solutions. Over the past year, we have focused on driving meaningful progress, working diligently to ensure our clients are equipped to overcome challenges and seize new opportunities for a prosperous future.
At Deloitte Middle East, innovation is at the core of everything we do. We are proud to develop ground-breaking solutions that meet the evolving needs of our clients. In response to the growing complexity of tax and legal services, we have pioneered GenAI-driven solutions that are transforming the industry landscape.
As organizations across the Middle East embrace digital transformation, we have identified a critical need for tailored GenAI solutions. Our approach focuses on addressing the unique challenges businesses face today, driven by a deep understanding of each organization's specific pain points, operational context, and strategic objectives.
A flagship example of our capabilities is Tax Genie 2.0, a GenAI-powered platform featuring over 1,000 specialized workflows. Built on the advanced ChatGPT-4 Omni model, the platform offers solutions for a wide range of tax and legal matters, including business tax, international tax, transfer pricing, VAT, and corporate tax regulations.
Each workflow is meticulously designed, leveraging domain expertise and extensive research to ensure relevance. Key features include dual operational modes, freestyle prompting, and intelligent document upload functionalities. These features make advanced GenAI capabilities accessible to professionals, eliminating the need for prompt engineering expertise. The platform's intuitive user interface ensures seamless interaction, enabling users to leverage AI tools regardless of their technical background.
Beyond tax, our GenAI solutions bring transformative potential to multiple business areas, including growth strategy, finance, operations, human resources, and risk management. By offering customized GenAI-powered solutions, we empower clients to achieve holistic digital transformation, driving efficiency and informed decision-making throughout their organizations.
As we expand our GenAI capabilities, Deloitte Middle East remains committed to redefining the boundaries of innovation across all business functions. The success of our GenAI initiatives sets a new benchmark in professional services, demonstrating the powerful synergy of human expertise and advanced technology. Our unwavering focus is on empowering clients to not only navigate but also excel in an increasingly complex business environment.
The Middle East, a region rich in diversity and potential, has seen a significant rise in the number of private companies over the past few years. This growth has been fueled by a combination of factors, including favorable government policies, a young and dynamic population, and a growing emphasis on diversification. As a result, the landscape for private companies is full of opportunities for growth and expansion, making it an attractive destination for both entrepreneurs and investors. The region is home to some of the largest and most prominent private businesses, which are investing not only within the Middle East but also globally.
Deloitte Middle East plays a pivotal role in supporting these private companies on their growth journey. Our services provide the necessary assurance to stakeholders about the integrity of financial information, which in turn fosters trust and confidence in the business ecosystem. We help private companies navigate the complexities of regulatory compliance, manage risks, and improve operational efficiency, thereby enabling them to focus on core business activities and growth strategies.
Private companies are the lifeblood of the business ecosystem, contributing significantly to economic growth, job creation, and innovation. In our recent global research, we polled current and next-generation family members to better understand perceptions, plans, and attitudes across multiple dimensions of the family business. From risk and technology opportunities to issues of trust and the confidence to move forward, the results indicated divergence in many areas and outlined the top trends impacting family businesses today – many of which we continue to support them through.
Cynthia Corby, Deloitte Private Audit & Assurance Leader at Deloitte North South Europe, emphasizes this point, stating, "Private companies are the engine of the economy. Despite economic and geopolitical uncertainty, family offices remain optimistic about their ability to navigate rocky terrain, as 70% expect to see their assets under management (AUM) rise in 2024, while 79% expect the family’s total wealth to increase based on our global research. Their success is our success. At Deloitte, we are committed to providing family businesses with the support they need to thrive in an increasingly competitive and complex business environment and unlocking new trends such as environmental, social, and governance (ESG)."
At Deloitte Middle East, we have worked with numerous private companies across the region, providing audit, assurance, and tailored business solutions to support their growth. Many of our clients have expanded internationally, and our emerging growth clients are focused on continuing their growth through the business lifecycle, with the goal of accessing capital markets. As trusted advisors, we work with our clients to support them through each stage of the business journey.
Badr El Hassan, Deloitte Private Audit & Assurance Leader for the Middle East, echoes this sentiment. He says, "Our role goes beyond providing audit and assurance services. We are partners in growth, working alongside our clients to help them realize their full potential. We believe in the power of private companies to drive economic growth and social progress in the Middle East."
As we look towards the future, the growth of private companies in the UAE, KSA, and the wider GCC region remains a key focus. These markets present immense opportunities for private companies, and we are committed to continue supporting them in their growth journey. Through our tailored Deloitte Private offerings—focused on family business, private equity, and emerging growth companies—we will continue to provide the necessary solutions to help these companies navigate the complexities of the business landscape, seize growth opportunities, and drive impactful value.
Deloitte Middle East is committed to shaping a transformative future, driving groundbreaking innovations that empower business leaders to facilitate meaningful change, inspire progress, and create enduring value that resonates for generations to come. In October 2024, the Deloitte Sports Business Group unveiled a groundbreaking study on the future of sports club privatization in Saudi Arabia. This study represents a significant stride in guiding new investors towards transforming newly privatized sports entities into profitable and sustainable ventures. With a steadfast commitment to strategic planning, governance, and financial stability, Deloitte is driving change and fostering a dynamic sports ecosystem in the Kingdom.
One of the primary objectives of the study is to provide new sports club owners with a clear, actionable roadmap for achieving commercial success. The study introduces a four-phase approach designed to transform clubs from operational entities into thriving enterprises. This journey begins with the crucial "First 100 Days" strategy, which focuses on establishing robust corporate structures, governance, and financial stability.
Saudi Arabia's investment in sports has been substantial, marked by high-profile acquisitions by the Kingdom’s Public Investment Fund (PIF) of football clubs like Al Hilal, Al Nassr, Al Ittihad, and Al Ahli, along with Saudi Aramco’s acquisition of Al Qadisiyah Club and Diriyah Gate Development Authority’s acquisition of Diriyah Club. These investments align with Vision 2030’s broader goal of economic diversification, aiming to increase the sports sector's contribution to the Kingdom's GDP from SAR2.4 billion (US$640 million) in 2016 to an estimated SAR18 billion (US$4.8 billion) by 2030.
Izzy Wray, Middle East Sports Business Group Director, commented on the study’s release, stating, "The privatization of Saudi sports clubs marks a significant shift in the industry, presenting major growth opportunities. Deloitte’s framework offers a clear roadmap, ensuring that these investments achieve both financial success and meaningful cultural and community impact."
The Deloitte study highlights the Middle East’s growth trajectory, with Saudi Arabia driving the regional sports boom. The Kingdom's market is expected to grow by 8.7% by 2026, surpassing the global average of 3.3%. A young, digitally adept Saudi population, with 63% of nationals under the age of 30, is identified as a key demographic for sports engagement, likely to fuel demand for immersive experiences and digital interactions.
Deloitte's four-phase model for new sports club owners includes Control, Build, Operate, and Transform. In the critical first 100 days, owners focus on establishing governance, financial and risk controls, and key personnel. Subsequent phases emphasize operational efficiency, tailored business planning, and profitable growth. Long-term transformation, driven by adaptability and market trends, enables clubs to maintain success and remain competitive.
The study underscores the economic and social benefits of privatization, including attracting international investors, boosting local economic growth, and fostering a vibrant sports culture. The Saudi government's recent approval for the privatization of 14 additional clubs further demonstrates its commitment to professionalizing the sports sector. Plans for state-of-the-art stadiums and major events like the 2027 AFC Asian Cup and the 2034 FIFA World Cup promise a bright future for Saudi sports.
For sports investors, this historic transformation offers a dual opportunity: potential economic returns and a role in advancing Saudi Arabia’s broader Vision 2030 objectives. Deloitte Middle East’s latest in-depth study serves as a crucial guide for navigating this transformative journey, offering sports clubs a first-mover advantage in a rapidly evolving and high-potential market.
Deloitte Middle East continues to create lasting impact by envisioning better futures and pioneering industry-defining innovations that empower business leaders to drive change and deliver enduring value. Our success in restructuring Emirates Hospitals Group under the UAE Bankruptcy Law, led by our Turnaround and Restructuring team, is a testament to our commitment to delivering exceptional service and creating lasting value for our clients.
Approved by the court and the majority of creditors, this milestone in the successful implementation of the restructuring involved establishing a new creditor-owned corporate structure, installing a new senior management team and board, securing new funding, and implementing a strategic recapitalization to align debt service capacity with commitments to strengthen the group’s future. The restructuring has preserved over 2,000 jobs, ensured continued access to medical care, and positively impacted the local economy. Notably, it marks the first successful large-scale and complex restructuring under the UAE Bankruptcy Law.
This achievement in successfully leading the first high-profile onshore bankruptcy case in the UAE exemplifies that our team, which includes insolvency specialists, is uniquely positioned to support creditors and debtors in their use of the UAE Bankruptcy Law to provide successful restructuring solutions. By combining our deep industry knowledge with robust analytical capabilities, we were able to deliver valuable insights and strategic guidance that were instrumental in facilitating this complex restructuring.
The successful completion of this project is a testament to our commitment to delivering exceptional service and creating lasting value for our clients. By working closely with Emirates Hospitals Group, we were able to understand their unique needs and objectives, providing tailored solutions that aligned with their strategic vision. This collaboration not only highlights our technical proficiency but also our dedication to fostering strong, long-term relationships with our clients.
As we continue to support our clients in navigating complex financial challenges and achieving their strategic goals, we remain committed to driving meaningful change and delivering impactful results. Our successful restructuring of Emirates Hospitals Group serves as a powerful example of how we can help our clients seize opportunities and achieve success in a rapidly evolving market.
Deloitte Middle East's latest engagement underscores our role as a trusted advisor and partner, offering unparalleled expertise and innovative solutions that empower our clients to thrive. We look forward to continuing our journey of creating lasting impact and driving positive change in the region.
Deloitte Middle East has built a strong history of successful collaborations with clients, working together to drive innovation, deal with complex challenges, and deliver impactful solutions that promote long-term growth and success. This past year, our Strategy & Transactions (S&T) team, in collaboration with our Tax & Legal team, successfully conducted an engagement with Alsulaiman Group (ASG), a leading Saudi holding group with over 40 years of experience operating across a variety of key sectors. This collaboration marks a significant milestone in our ongoing efforts to support our clients in achieving their strategic goals.
During this engagement, we supported ASG with the acquisition of Mazaya Fuel Company (MFC), a prominent fuel retail and distribution company in Saudi Arabia, which owns and operates over 134 petrol stations across the Kingdom. Our team provided ASG with comprehensive financial and tax due diligence, as well as valuation services, empowering them in their decision-making process and ultimately leading to the successful acquisition of MFC.
This engagement exemplifies our ability to leverage the collective expertise and reputation of our teams to strengthen and expand our partnerships with clients. By combining our deep industry knowledge with robust analytical capabilities, we were able to deliver valuable insights and strategic guidance that were instrumental in facilitating this acquisition.
Our successful collaboration with Alsulaiman Group reinforces our dedication to delivering exceptional service and creating long-term value. By gaining a deep understanding of ASG’s specific needs and objectives, we were able to offer the ideal solutions that aligned with and strengthened their strategic vision. This partnership highlights both our technical proficiency and our unwavering commitment to maintaining strong, enduring, and effective relationships, especially in a rapidly evolving market.
At Deloitte Middle East, innovation remains at the core of our strategy. We are continuously evolving to meet the dynamic needs of our clients, transforming industries with innovative solutions, and building strong, long-term partnerships that position us as key allies in driving success.
The Saudi Central Bank (SAMA) and the Capital Market Authority (CMA) have launched a new financial technology program called Makken, aimed at supporting and developing the country’s fintech sector. The program, which means "empower," is designed to assist entrepreneurs and startups in the Saudi fintech industry by providing financial support, along with a comprehensive suite of advisory and coaching services.
Deloitte has been selected as the key partner for this game-changing initiative, leveraging its cloud-managed services model, OpenCloud, to host the participating fintech startups. By doing so, Deloitte provides these fintechs with automation, cloud optimization, and robust cybersecurity services for multi-cloud workloads. This collaboration allows startups to deliver faster time to market and focus on building innovative products and services.
Our partnership with the fintech program not only empowers the growth of this crucial sector in the Saudi economy but also drives its transformation. Deloitte’s OpenCloud platform will deliver fintechs with cloud infrastructure that enables swift delivery to support secure, compliant, scalable, and agile operations. This will empower startups to concentrate on building their pioneering products and services successfully.
This partnership is a unique collaboration, bringing together multiple leading global cloud service providers and managed service providers in the Kingdom, marking a significant step in the development of Saudi Arabia’s fintech landscape.