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Deloitte showcases innovation and delivers strategic announcements at LEAP 2025

Riyadh, Saudi Arabia, February 12, 2025 – Deloitte, the leading global professional services firm, marked a strong presence at LEAP 2025, reinforcing its commitment to driving digital transformation across the region. As the Innovation & Emerging Technology Partner of LEAP for the third consecutive year, Deloitte delivered major announcements and led thought-provoking discussions on AI, sustainability, cybersecurity and digital transformation.

Digital reality and strategic partnerships 

  • A strategic partnership with Qiddiya Investment Company (QIC) was announced for Deloitte to implement a cutting-edge Dynamic Guest Management System powered by Microsoft Dynamics 365, Adobe, and Sprinklr. This system will revolutionize guest experiences across Qiddiya’s world-class attractions, including Six Flags Qiddiya City, Aquarabia, and Speed Park Track, providing seamless, personalized customer interactions.
  • Deloitte is also a key partner in Salesforce’s $500 million investment in Saudi Arabia, aimed at accelerating AI-driven transformation in the Kingdom. This initiative will support workforce development, enhance Arabic-language AI capabilities, and expand digital infrastructure, aligning with Saudi Vision 2030.
  • Deloitte also revealed at LEAP 2025 the details of Digital Reality Enterprise Asset Management™ (DREAM), a transformative solution developed in collaboration with AWS. DREAM addresses challenges in scaling digital twin and spatial computing programs, offering enhanced data interoperability, workflow integration, and security – a key enabler for industrial organizations looking to optimize asset management.

Key discussions

Deloitte hosted insightful discussions and live demos at its Open Booth Theatre, showcasing its thought leadership on the most pressing technology topics in the region:

  • Deloitte’s State of AI in the Middle East session explored the growing adoption of AI technologies across industries, emphasizing how automation, predictive analytics, and generative AI are reshaping government and business operations. 
  • The Cyber Recovery Strategies session, in collaboration with Dell, provided key insights on how organizations can build resilience against cyber threats. Meanwhile, Deloitte experts discussed navigating cloud migration risks, a critical topic as more organizations transition to cloud-based infrastructure.
  • Deloitte’s keynote on Modern Work explored how technology is transforming workplaces and redefining workforce capabilities. The firm also addressed skills-based workforce transformation, a pivotal theme in building future-ready government organizations.
  • Another engaging session at the Deloitte collaboration with SAP covered GROW, a complete offering of solutions, services, community, and learning designed to help fast-growing companies adopt cloud enterprise resource planning (ERP) software with confidence.
  • The GreenSpace Tech Demo highlighted Deloitte’s efforts in sustainability solutions, aligning with regional priorities on climate action and energy efficiency.

For more information, please visit: Deloitte.com

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Deloitte & Touche (M.E.) LLP (“DME”) is the affiliate for the territories of the Middle East and Cyprus of Deloitte NSE LLP (“NSE”), a UK limited liability partnership and member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”).

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About Deloitte:

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities (collectively, the “Deloitte organization”). DTTL (also referred to as “Deloitte Global”) and each of its member firms and related entities are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL, NSE and DME do not provide services to clients. Please see www.deloitte.com/about to learn more.

Deloitte provides industry-leading audit and assurance, tax and legal, consulting, financial advisory, and risk advisory services to nearly 90% of the Fortune Global 500® and thousands of private companies. Our professionals deliver measurable and lasting results that help reinforce public trust in capital markets, enable clients to transform and thrive, and lead the way toward a stronger economy, a more equitable society and a sustainable world. Building on its 175-plus year history, Deloitte spans more than 150 countries and territories. Learn how Deloitte’s approximately 415,000 people worldwide make an impact that matters at www.deloitte.com.

Press contact(s):

Bassel Barakat
External Communications | PR and Media