Yasmin Kayali is the Chief Marketing Officer and Societal Impact leader at Deloitte Middle East. She is an award-winning change maker and a recognized leader in societal impact. She is a strategic force in brand, marketing, and eminence, dedicated to cultivating influence, trust, and purpose-driven growth for organizations navigating complex transformations.
Yasmin focuses on shaping powerful narratives, driving thought leadership, and aligning brand strategy with core business ambitions. With extensive experience spanning government, corporate, and international sectors, she specializes in stakeholder engagement and reputation building, consistently translating innovative ideas into measurable visibility and impact. Known for her ability to connect vision with execution, she has successfully led high-performing teams to deliver exceptional results in brand engagement, societal impact, and leadership positioning.