Salma Lea Afif is a Director at Deloitte Middle East, specializing in technology, digital transformation and innovation. She advises government and public-sector leaders across the GCC on shaping ambitious transformation agendas and translating emerging technologies into tangible economic and societal impact. Her work spans digital economy, artificial intelligence, emerging technologies and innovation ecosystems, with a particular focus on how technology can reshape industries, public services and experiences across the region.
She brings 13 years of experience across Europe, Africa and Middle East In designing Strategies, Operating Models, building and Operating Innovation hubs and Digital Studios.
Market: Deloitte United Arab Emirates
