Samantha is a highly accomplished leader in management and technology consulting, bringing 18 years of diverse experience to her role. She currently heads the SAP Cloud and Consumer and Retail Industry practices in the Middle East. With a robust background in managing large-scale technology transformation projects, Samantha specializes in guiding clients through Digital Cloud Transformations and ERP Implementations, including migrations from on-premise ERP systems to the cloud.
Her extensive industry expertise spans Consumer Retail, Telecommunications, Aviation, and Oil & Gas. In addition to her client-focused work, Samantha oversees a sizable technology workforce at Deloitte, actively nurturing the firm’s internal talent pool. She plays a vital role in identifying and recruiting top talent to ensure the ongoing success and innovation within the organization.
Samantha is also a passionate advocate for women in technology and leads the Women in Technology initiative for Deloitte Middle East. She is dedicated to driving the growth and development of women in the tech industry, fostering an inclusive environment that empowers female professionals to excel and lead in their careers. Through mentorship and community-building efforts, she aims to inspire the next generation of women technologists.
