Dr. Ahmed Hezzah is a Consulting Director at Deloitte Digital and leads the Consumer and Commerce offerings in the Middle East. Throughout over 24 years of his consulting career, he has been helping world-leading brands to shape and execute their Digital Transformation journey with their customers in mind. He enables large companies to foster innovation and create unique experiences for their consumers and employees, by adopting a human-centric agile mindset and using modern strategies and technologies.