Perspective
Digital Consumer Trends 2024
The Middle East Cut: Measuring what matters in tech, media and telecoms
Digital Consumer Trends is designed to dispel hype. The survey measures our adoption and interaction with tech, media and telecoms. This year we tackle “era of enough”, and explore how companies can thrive in post-growth markets. From devices, to streaming, connectivity, subscriptions, misinformation, and of course Generative AI – Digital Consumer Trends is a pulse of real people.
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47% of people who have used Gen AI have used it for work purpose |
89% plan to purchase a connected device in the next 12 months |
56% think that companies often overstate their "green" image |
47% have stopped sharing paid video streaming service with another household, or had another household stop sharing with them |
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