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30 Apr 2025
6 minute read

The Future of GenAI in Sports

Technology has always played a crucial role in professional sports, from instant replay to wearable tech. Now, Artificial Intelligence (AI) is set to revolutionize the industry.

Kevin Corcoran
The Future of GenAI in Sports
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Generative AI's (GenAI) transformative potential in sports is driven by three converging factors: the explosion of data from smart devices, advancements in computing power, and the expertise to turn data into actionable insights. This convergence has created a GenAI moment, expected to have a cumulative global economic impact of $19.9 trillion through 2030 and drive 3.5% of global GDP in 2030, transforming professional sports data from a costly liability to a valuable asset.

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Emmanuel Durou

Emmanuel Durou

Partner | Technology, Media, & Telecommunications Leader
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Hassan Malik

Hassan Malik

Partner | Sports & Tourism Leader | Transportation, Hospitality & Services Leader | Monitor Deloitte Leader
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Sara Martins Gomes

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