Although a rising global population and a growing middle class in many developing countries create a massive economic opportunity, this same growth and demand places alarming pressure on natural resources and raw materials such as water and energy.

The transition to more sustainable patterns of production and personal consumption is not optional. Governments understand this and will regulate and tax accordingly to shape consumer and business behaviors.  Leading businesses recognize this as an opportunity and want to be part of the solution rather than part of the problem as more and more consumers look to buy smart and will increasingly establish new norms for socially acceptable behavior.