Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. While the upward trend in overall digital usage has accelerated since Deloitte Digital began tracking and measuring its influence on retail sales in 2012, this year’s study uncovered dramatic new behaviors, including:
The results are clear: digital influence continues to accelerate and shift the ground under the feet of retailers large and small alike. This survey was commissioned by Deloitte Digital and studied over 3,000 US consumers in late 2014-early 2015. Data were collected and weighted to be representative of the US Census for gender, age, income, and ethnicity.