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Media & Advertising Assurance

Transparency in media and advertising is increasingly important

Our end-to-end assurance services can help advertisers, intermediaries, and media owners increase transparency and optimize operations in the media-buying ecosystem. Connect with Deloitte's practitioners around the globe to meet your Media & Advertising Assurance needs.

Successfully navigate the media-buying ecosystem

Transparency in media buying and client-agency relationships is becoming increasingly important with the ever-growing array of media platforms, from sponsored posts on social media channels to pre-roll video ads on websites.

Deloitte offers a full suite of end-to-end Assurance services for advertisers, intermediaries, and media owners—using our in-depth experience and capabilities around the globe—to meet your growing needs.

Our Media & Advertising Assurance professionals can help you navigate and operate in the dynamic media-buying ecosystem.

How we can help with your Media & Advertising Assurance needs

Contractual terms between parties in the advertising ecosystem are failing to keep pace with the evolution of the industry. We can examine contracts between parties, appraise rebate and revenue share agreements to determine undisclosed rebates, unauthorized mark-ups, and unbilled media. We can help determine whether contractual obligations have been met and whether the level of services paid for are provided.

Fifty-six percent of display ads are not actually seen1. We should hold publishers accountable: don’t pay for what you don’t get. Advertising effectiveness is further reduced due to the frequent use of ad blockers. We can independently verify delivery of placed media, and confirm your ad placements are running in the right places at the right time within TV and digital media.

1Google – “The importance of Being Seen: Viewability Insights for Digital Marketers and Publishers” 

According to the results of a study by PPC Protect2, 36% of display ad clicks are fraudulent or invalid. We can help mitigate the risk of unreliable third-party campaign performance assessments by independently analyzing and tracking invalid digital traffic.

2 The Ultimate List of Click Fraud & Ad Fraud Statistics 2021

Minimize the possibility of having your ads placed on undesirable sites and in inappropriate places. Protect your brand image by monitoring and controlling messaging online. We can work with you to proactively manage and monitor risks presented by third-party relationships. Our goal is to advance transparency and relevance while protecting brand value in the digital media ecosystem.

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