Marking the report’s 10th anniversary, the 2021 Millennial and Gen Z Survey reveals two generations demanding social change and accountability.
Millennials and Gen Zs have long pushed for social change, but many survey respondents now feel the world is at a pivotal moment.
The events of the past year have shifted their top personal concerns. Healthcare, disease prevention and unemployment climbed up the list. But climate change and protecting the environment remains a top issue, coming in at No. 1 for Gen Zs and third for millennials. The survey also reveals that millennials and Gen Zs have serious misgivings about discrimination and inequality.
Respondents are channeling their energies toward meaningful action—increasing political involvement, aligning spending and career choices with their values, and driving change on societal issues that matter most to them. In turn, they expect institutions like businesses and governments to do more to help bring about their vision of a better future.
Over the last decade, Deloitte Global has kept a pulse on the attitudes of millennials and the key events and trends affecting them. Through the years, we have consistently identified several key themes. Millennials are resilient and values-driven. They strongly believe business must have a purpose beyond profit. And they will not accept the status quo. As a result, they’ve redefined the future of work and continue to push for societal change in order to create a more equitable and sustainable world.
To celebrate the 10th anniversary of the Millennial Survey, we interviewed and filmed six millennials from around the world to bring to life—through their own personal stories—the key themes that have emerged from our Millennial Survey since 2012. You can watch each film below and find more of their insights throughout the decade in review report.
Adrian Lopez Velarde and Marte Cazarez co-founded Desserto, a sustainable fashion company which makes vegan leather from nopal cactus. Their story is one of entrepreneurship and environmental stewardship.
Jarvis Green is the founding artistic director of JAG Productions, a black theater company with a mission to tell stories that challenge hierarchies of race, gender, class and sexuality.
Hendrik Kramer is a 6th generation fisher who is using technology to redefine the future of fishing.
Joyce Daser Adams is a mechanical engineer and the founder of Autolady, an automobile company owned and run by women.
Huang NingNing is the founder of HowBottle, a recycled plastic fashion brand.
Shani Dhanda is a disability specialist with a focus on helping organizations and society more broadly adopt more inclusive practices.