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2022 Global Automotive Consumer Study

Tracking key trends in the automotive industry

What consumer trends and disruptive technologies will have the most impact on the automotive industry in the year ahead? Explore the data and insights from the 13th year of Deloitte’s Global Automotive Consumer Study, and discover how more than 26,000 consumers from 25 countries are feeling about advanced technologies, electric vehicles, the purchase experience and more.

Digital transformation in the automotive industry


From September through October 2021, we surveyed more than 26,000 consumers in 25 countries to explore opinions regarding a variety of critical issues impacting the automotive sector, including the development of advanced technologies. Our 2022 Global Automotive Consumer Study provides important insights that can help companies prioritise and better position their business strategies and investments in the year to come.

In this year’s study, four key trends continued to emerge:

  1. Willingness to pay for advanced technologies remains limited
  2. Interest in electric vehicles is driven by lower running costs and better experience
  3. In-person purchase experiences are still preferred by many
  4. Personal vehicles continue to be the preferred mode of transportation

For more details on these evolving automotive industry trends, download the full report.


Highlights from the 2022 Global Automotive Consumer Study


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