2025 Global Automotive Consumer Study | Key Findings: India
Tracking consumer trends in the automotive industry
What consumer trends and disruptive technologies will have the most impact on the Indian automotive industry in the coming year? Explore key findings from our 2025 Global Automotive Consumer Study, including electrification adoption, connectivity concerns, car buying trends, and more.
Trends affecting the Indian mobility ecosystem
The Indian automotive industry is undergoing significant transformation, driven by evolving consumer preferences, regulatory shifts, and rapid technological advancements. While interest in hybrids and All-Battery-Powered Electric Vehicles (BEVs) persists, some Indian consumers are also exploring gasoline and diesel options, influenced by affordability considerations.
This report highlights key insights across four core areas: electric vehicle adoption, future purchasing preferences, connectivity, and shared mobility. As India's automotive landscape transforms, integrating innovation, regulatory policies, and consumer expectations will be critical to long-term growth.
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Trend 1: Vehicle electrification
While interest in hybrids and Battery Electric Vehicles (BEVs) persists, some Indian customers are also exploring gasoline and diesel options, influenced by affordability considerations. Factors such as charging times, infrastructure availability and battery safety remain key considerations in EV adoption.
While interest in hybrids and BEVs remains, Indian customers are also
evaluating gasoline and diesel vehicles, partly due to ongoing affordability
concerns.
Trend 2: Future vehicle intentions
A growing number of customers are looking to switch brands, with product quality, vehicle performance and features emerging as the top three factors influencing their choice for the next vehicle. Brand affinity remains strongest for domestic automakers among customers.
Product quality (including product safety), vehicle performance and features are the key factors influencing the choice of brand for the next vehicle.
Trend 3: Connectivity
About 88 percent of Indian customers are willing to pay extra and share their personally identifiable information in exchange for anti-theft tracking updates, a trend also observed in other economies.
Indian customers are optimistic about tech, with 82 percent viewing AI as beneficial, and they prioritise vehicle-smartphone connectivity.
Trend 4: Mobility as a Service (MAAS)
A large share of 18–34-year-olds prefer shifting from traditional vehicle ownership to Mobility as a Service (MaaS) due to economic uncertainty. Nearly two-thirds expect to pay under INR30,000 per month for their next vehicle.
Nearly two-thirds of customers expect to pay less than INR30,000 per month for their next vehicle, slightly lower than last year, indicating a growing premiumisation potential.
