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Maayan Froind

Partner, Head of Brand & Creative, Deloitte Digital Israel

Maayan Froind leads the brand, creative, and design practice at Deloitte Digital Israel. He heads Awesome – the branding agency he founded, which became part of Deloitte Digital – and works with local and global clients to shape strategic brand narratives, sharpen brand identities, and design impactful digital products. 

With over 20 years of experience in branding and creative strategy, Maayan began his career as an Art Director at McCann Tel Aviv, leading campaigns for some of Israel’s top brands. After a decade, he launched Awesome, a boutique agency built around business-driven creativity and a deep understanding of evolving market needs. In 2021, the agency was acquired by Deloitte, where Maayan now serves as a partner, leading the branding offering within the Deloitte Digital network. 

Maayan specializes in supporting companies at various growth stages – from tech and biotech to infrastructure, energy, and investment. Under his leadership, the Awesome team creates brand strategy, visual identity, messaging frameworks, and digital assets for startups, government bodies, and global enterprises. 

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