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Λεμονάδα για όλα τα γούστα: a new children’s book by Deloitte and Nomiki Bibliothiki

A story that teaches young entrepreneurs the secrets of competition, marketing and standing out

Building on the success of Ο Πάγκος με τις Λεμονάδες, the story of a group of young entrepreneurs who turned a simple idea into a thriving lemonade stand, Λεμονάδα για Όλα τα Γούστα continues the adventure, following the team as they navigate even bigger business milestones. The stand is booming, but a new challenge is on the horizon: competition. 

Λεμονάδα για όλα τα γούστα is aimed at readers aged 9–14, and uses the lemonade stand as a relatable allegory to explore the fundamentals of entrepreneurship and marketing, showing how a great idea must continuously evolve to stand out in a fair and competitive market. Through an engaging, fun and thought-provoking story, young readers discover the power of creativity, quality, collaboration, and responsible decision-making, while gaining an intuitive understanding of how marketing communicates real value. Rather than presenting abstract theory, the book sparks critical thinking and inspires children to face challenges head-on, turning obstacles into opportunities and ideas into meaningful action.

Written by Maria Ziouvelou, Chief Marketing Officer & Corporate Responsibility & Sustainability Leader at Deloitte and Yiannis Kardizis, Head of Financial Reporting & Analysis at Deloitte, the book is published in collaboration with Nomiki Bibliothiki, as part of Deloitte's ongoing commitment to developing skills, improving educational outcomes, and expanding opportunities.

Λεμονάδα για όλα τα γούστα

Ο πάγκος με τις λεμονάδες