Sotiris is Principal in Deloitte Customer, leading the Customer Strategy & Design and Marketing & Commerce offerings. He has extensive experience working with the Consumer, Finance and Energy sectors, where he has led various customer and digital transformation initiatives, successfully delivering innovative projects. Sotiris works with clients to create great customer experiences through amazing digital products. With a background in business, marketing, and technology he thrives on working with consumer clients to bring strategy into reality for his clients and their customers. Over the past 15 years, has acquired a diverse skill set in Customer Experience, UI/UX Design, Marketing, Media, Commerce where he applied both business and technology solutions through digital platforms and custom implementations.