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The Greek Hospitality Reimagined

Prepared by Deloitte Greece in collaboration with the Hellenic Hoteliers Federation (HHF), and based on primary survey research, the report examines the key trends, challenges, and growth opportunities expected to shape the future of the Greek hotel industry.

The study aims to serve as a strategic reference point for hotel businesses of all sizes, providing evidence-based insights and actionable direction for both industry stakeholders and institutional bodies. Furthermore, it seeks to support the long-term competitiveness and sustainable development of the sector, reinforcing tourism’s strategic role within the Greek economy.

The survey was conducted through an online questionnaire distributed to HHF members and focused on the following thematic areas:

  1. Trends, Challenges & Opportunities
  2. Technology & Artificial Intelligence (AI)
  3. Workforce & Skills
  4. Sustainability & ESG
  5. The Future Traveler
  6. Cooperation with the State & Key Priorities
Download the full report (EN version)
Download the full report (GR version)

Contacts

Vassilis Kafatos

Vassilis Kafatos

Equity Partner, President of the Deloitte Competence Center, Growth Leader and Transportation, Hospitality & Services Leader
+30 210 6781100
Stefanos Papanikos

Stefanos Papanikos

Principal, Strategy & Transactions, Tourism & Hospitality Expert
+302310406554

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