Food Retail in Greece
Deloitte’s Perspective
Food retail is changing on an unprecedented level, driven by empowered consumers, technology advancements, and changes in the macro (e.g., supply chain disruptions) and micro (e.g., state interventions) environment. Retailers are asked to navigate and succeed on a very complex and fast-changing landscape.
In this publication, we do not aspire to provide answers. We aim to build a framework, identifying the right questions that will provoke thought and discussions on the potential implications for each organization. Value will continue to be built around price, quality, convenience, and experience but these themes evolve (e.g. quality blends with health and / or traceability) and tech-enabled solutions allow for new approaches and fields for differentiation.
All changes will have the consumer on the epicenter. Being more informed and empowered, consumers value choice and have varying priorities that should drive retail strategies.
Key Insights
1. New rules, same game
- Empowered consumers, technological advancements, emerging business models, inflationary pressures, state interventions are just few of the transformative forces that reshape the landscape.
- Food retail continues to evolve around four key value creation levers – price, quality, convenience & experience.
2. Four layers of strategic thinking
- Positioning toward value levers
- Consumer touchpoints
- Growth / expansion strategies and
- Approach toward change
3. Technology does not drive strategy, it serves and enables implementation.
