Chin Ma is a leader in Deloitte’s Customer and Marketing market offering. He leads customer and distribution transformations for some of Deloitte’s largest financial services clients. Over the last decade, he’s led Deloitte’s primary consumer research efforts in retail financial services, including “Life insurance consumer purchase behavior: Tailoring consumer engagement for today’s middle market” and “Retooling wealth management for the digital age: A look at consumers’ digital propensity.”