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Activating the internal talent marketplace

Accelerate workforce resilience, agility and capability, and impact the future of work

As internal talent marketplace strategies rapidly evolve, iterative design can accelerate adoption and transform the way organisations think about the future of work, the workforce and the workplace.

AS Carl, a regional product manager with a media and technology company, prepares for 2021, he’s assessing what talent strategies worked well this year. His team faced increased demand and he had to redeploy employees from other departments with transferable capabilities overnight. Fortunately, he was able to post critical projects on the company’s recently launched gig platform and quickly find capable internal talent.

Whitney works in the finance department of a regional bank. Inspired by others, she wanted to contribute to society through some meaningful work. Her company has an internal talent marketplace, which enabled her to find and apply for a social impact project mentoring interns in the organisation’s community, thereby fulfilling her personal aspiration.

Both of the above scenarios highlight a concept that organisations across industries and geographies are exploring: the internal talent marketplace. This relatively new talent operating model offers an innovative and flexible approach to talent acquisition, mobility and management. The internal talent marketplace, usually hosted on a technology-enabled platform, connects employees with opportunities both inside and outside the organisation. It enables managers to promote varied roles and helps organisations quickly deploy, motivate, develop and retain employees.

As the concept evolves, the next-generation vision for the talent marketplace goes beyond just matching people with full-time roles—though this too can be part of it. It is expected to extend to providing employees with access to gig work, mentorship, rotation programmes, stretch and volunteering assignments and innovation and skill-building experiences that align with business needs to create a true opportunity marketplace.1 This talent model has the potential to change the way organisations think about work (by fractionalising work for increased efficiency), the workforce (by unlocking greater potential and value) and the workplace (by breaking down silos).

Done right—through iterative design—the internal talent marketplace can deliver a broad range of benefits across talent acquisition, mobility and management, transforming the workforce and improving organisational agility. It can enhance workforce performance2 and productivity, facilitate creation of more nimble teams and improve workforce capabilities. It can also empower the workforce by offering personalised L&D and skill-building opportunities while fostering increased transparency, diversity, equity and inclusion. A recent study3 found that respondents view the talent marketplace as delivering three top benefits amid a range of other potential benefits: as a source of worker empowerment; as an enabler for internal talent mobility as business needs change, especially during uncertain times; and as a tool for cultural change, in particular for developing a greater entrepreneurial spirit.

Done right—through iterative design—the internal talent marketplace can deliver a broad range of benefits across talent acquisition and management.

COVID-19 accelerates marketplace adoption

Digital and societal disruption have caused organisations to reassess how they value, develop and invest in their workforce while ensuring evolving business needs are met. At the same time, they have prompted employees to rethink their professional development, career mobility and even the meaning of work.4 These changes, in tandem, have supported the rise of the internal talent marketplace.

The trend for marketplace adoption accelerated as COVID-19 impacted both the supply and demand sides of talent,5 triggering a need for greater agility6 around workforce deployment and talent preservation. Take, for example, consumer goods company Unilever, which used its internal talent marketplace, FLEX Experiences, to redeploy more than 8,000 employees during the pandemic and 300,000 hours of employee work.7

Given its potential to create agility across the enterprise, the internal talent marketplace should be an integral part of the future of work strategy for all organisations. As Shlomo Weiss, COO at Gloat, a talent marketplace technology company, explained, “They (talent marketplaces) enable our customer organisations to understand employees’ skills and capabilities, match them to existing needs at scale and speed, and unlock future skills and capacity for tomorrow.”

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What does iterative talent marketplace design look like?

To gain deeper insight into how to build an internal talent marketplace that delivers value to the organisation and its people, Deloitte spoke with 13 businesses currently investing in such platforms. Consistent with other research we’ve done,8 we found there is no one-size-fits-all approach to transforming the workforce through marketplace adoption. The organisations collectively described it as a process of continuous customisation and learning with an eye on small wins. Among these organisations, we observed three distinct strategies for marketplace design (elaborated in the next section) that talent or L&D usually initiated but which evolved to include performance management and innovation. There are also various models defining who should own and manage the workforce transformation project team. The chief human resources officer (CHRO) was often involved in the transformation initiative along with a cross-functional team across human capital disciplines. In some cases, a new function such as “head of talent digitisation” was created especially for this purpose. In most cases, while the focus started internally, the long-term goal for the marketplace was to expand beyond the internal workforce to focus on external talent and to leverage data to understand human capital productivity and potential.

Additionally, each of the companies emphasised some key steps to successful marketplace implementation. They include:

  • Remaining agile and iterative while implementing the marketplace
  • Mapping the user journey
  • Engaging managers as champions and partnering with talent acquisition
  • Creating a culture that fosters talent and career mobility and encourages employees to seek new experiences outside of their team or organisation
  • Encouraging “boomerang employees” and embracing “unconventional career pathways” that deviate from traditional hierarchical career progressions

The talent marketplace is highly customised to each organisation’s workforce strategy and culture and implementing any of the above steps requires continuous transformation and flexibility. Given this, companies should consider adopting an iterative design approach that starts with a minimum viable product (MVP) and builds incrementally towards maturity and adoption rather than being unidirectional. The iterative design process should be dynamic and enable organisations to define their vision for the marketplace across four “Ps”—purpose, plan, programme and platform. Each of these steps is important and should be repeated cyclically to ensure that the strategy, change programme and enabling technology can continually evolve—based on the speed at which the talent marketplace matures.

Here’s how organisations can advance the iterative talent marketplace design across the four “Ps”:

  • Purpose: Define your strategy based on different possible use cases and measurable outcomes
  • Plan: Determine the iterative steps required to activate the internal talent marketplace
  • Programme: Define the policies and processes that enable talent and career mobility
  • Platform: Work towards an integrated technology ecosystem

Purpose: Be unique and evolve your strategy

The organisations we interviewed are adopting three distinct strategies to marketplace implementation, depending on their unique purpose, which is largely defined by the desired, measurable organisational outcomes from the programme. The three approaches are:

  • Talent deployment with the purpose of enhancing business productivity and work management—58% of those interviewed defined the marketplace purpose in “deployment” terms such as skill-match/matching.
  • Talent mobility and management with the purpose of enhancing talent and career mobility—about 50% of the respondents used the words “mobility/talent mobility” to describe the marketplace.
  • The “future of work” model: An evolutionary model that seeks to create greater value by combining talent, career, engagement, performance, productivity and innovation across the work and workforce ecosystem—25% of those interviewed described its purpose as a “holistic/silo” strategy even enabling “diversity”9 (figure 1).

We also found that a majority of organisations are evolving their strategies as the marketplace matures. For instance, what started at The World Bank as an internal marketplace for training and project work during a hiring freeze eventually blossomed into a marketplace supporting employee engagement and diversity10—moving towards an evolutionary model. As Christine Yokoi, senior director of Human Capital Management (HCM), Product Strategy, at technology provider Oracle, said, “The talent marketplace can become an ‘engine’ to promote innovation, exploration and discovery.”

Our research suggests that the initial strategy for interviewed organisations—whether they started from nothing or built on an existing informal marketplace or technology—was determined by whether the programme started in talent management or in L&D. The former focussed first on deployment and the latter on mobility. However, as these organisations started to work collaboratively across functions, their viewpoint of the marketplace’s purpose seemed to evolve.

Every interviewed organisation’s approach to the marketplace implementation programme was unique. For instance, a global banking organisation created a new function to run the programme; another financial institution created a partner model across L&D and talent acquisition; and insurance and investment management firm Prudential Financial created an ecosystem team. Vendors, too, differed in how they worked with clients to implement talent marketplace technologies: Talent intelligence platform Eightfold.AI worked with its stakeholders to create an internal and external talent exchange while Gloat described a typical internal talent marketplace implementation as involving the CHRO as a sponsor and some combination of talent management and L&D across a cross-functional programme team.

Also, while forming the core strategic team to lead the programme, each company undertook a different approach to ownership, collaboration and measurement alignment across talent management, L&D and talent acquisition. Some included organisational design, workforce transformation and HR technology leaders in the team to guide the strategy—for example, bringing in the HR technology team to define the platform strategy.

Our research showed that regardless of who owns the programme, partnering with talent acquisition is a key accelerant to marketplace adoption. Prudential Financial credited this move with helping it achieve “closeness to talent supply.” Another financial institution called its talent acquisition partnership “essential” to the success of the programme given talent acquisition’s access to “strategic data” on open roles and the external talent pipeline.

Regardless of who owns the programme, partnering with talent acquisition is a key accelerant to marketplace adoption.

Plan: Focus on principles and behaviours; engage managers

Every organisation has a unique culture and different management practises around moving talent—and this is what determines which marketplace model will work best for it and how people interact with the platform. Organisations looking to formulate a holistic marketplace strategy would do well to start with focusing on principles to guide the transformation and behaviours they need to change to accelerate adoption. Engaging managers is a key step in this effort.

Some key principles the organisations we interviewed focus on are: Who can add and access roles and projects on the marketplace; what type of work to make available; and how to break work up into projects (i.e., fractionalise work). Gloat and Unilever11 found that managers find it challenging to fractionalise work due to their role-oriented mindset and that talent acquisition can play a pivotal role in changing it to a project-oriented one. Emphasising the importance of fractionalising work, Vicki Walia, chief talent and capability officer at Prudential Financial, explained if organisations can break down work—for instance, UX designing—to its components and build a marketplace that seeks experts to fulfil the work components instead of people to fill a role, they can change the way work is done. This can also help talent achieve work/life balance and extend their employability over time.

The talent marketplace affords companies an opportunity to rethink work design and to capture and manage work differently, with a focus on:

  • Learning how to do work in different ways
  • Redesigning work and looking at tasks differently
  • Building skills and capabilities that support this work
  • Deploying talent differently to adapt to new ways of thinking about work

The organisations are also looking to influence behaviours that inhibit the progress of the programme. They start with preparing managers and people leaders for the marketplace and involving them in the programme. In fact, every company we interviewed named manager engagement as the top enabler of a successful talent marketplace. This is because the marketplace can’t exist without a robust gig supply (whether full- or part-time) and this is the manager’s prerogative. Surprisingly, 46% of managers resist internal mobility,12 and this behaviour—which is reinforced by misaligned management incentives—often perpetuates a talent-hoarding culture.13 Alpesh Patel, general manager for Europe, the Americas and Asia at ProFinda, a workforce optimisation company, said, “Even the best corporate citizen manager may be reluctant to lose their best staff. I’m not 100% sure how you can break that cycle, but technology can bring some transparency.”

Every company we interviewed named manager engagement by far the top enabler of a successful talent marketplace.

To change this behaviour, managers need to understand that there is no need to hoard talent. Elin Thomasian, head of Talent Acquisition at Prudential Financial, elaborated: “People hoard talent because they’re anxious about the time it will take to refill a position and about lack of transparency on the available talent pool. [The talent marketplace] helps wean them away from hoarding by providing visibility into what skills are available at Prudential Financial compared to what is available externally … as soon as somebody leaves, they are served up 10 great people in a few days.”

The marketplace enables real-time transparency into talent supply, including available skills, so managers need not worry about not being able to fulfil needs. In fact, they stand to benefit as the marketplace enables them to potentially build their staff’s hard and soft skills, rapidly spin up project teams to extend bandwidth and achieve greater impact on strategic productivity.

Getting buy-in from managers and other stakeholders

To change restrictive behaviours from within, especially among managers, it is important to bring them on board as champions of the marketplace. Here are some steps companies can take in this direction:

  • Reintroduce the talent marketplace: Conduct training to address misconceptions among managers (e.g., employees have too much idle time); start with nonthreatening entry points (such as mentorship); and educate managers on the benefits of the marketplace (a transparent talent pool and new skills for their teams).
  • Build incentive models: Build confidence and trust through positive experiences on both the supply and demand sides—e.g., rapid talent acquisition and access to dynamic teams; help managers develop through experience-based learning opportunities; and restructure incentives to encourage talent stewardship.
  • Introduce new playbooks and controls: Make managers talent enablers instead of talent owners and consider capping hours or number of gig projects per employee.

Besides managers, there is a range of stakeholders involved in the transformation programme. User journey mapping and human-centred design can play a pivotal role in getting their buy-in. One of the financial institutions we interviewed said that mapping the user journey enabled its team to see the complexity of what they were building and roll out different messaging/storylines for each persona (HR business partner, applicant, manager, etc.) based on their needs—for instance, closing a requisition, exploring new experiences, finding the right person for a role, etc. This, in turn, enabled the company to understand its unique culture, identify champions and ease out friction points in the transformation programme.

Organisations should also convey to these stakeholders the larger benefits the marketplace can offer:

Broadening of organisational and stakeholder perspectives. David Ludlow, group vice president, product strategy and research, at HCM software provider SAP, explained that exposure to diversity and new teams expands workers’ perspectives, helping them cultivate qualities such as empathy. Research shows empathy is a key attribute that can reshape the way organisations hire and retain talent.14

Giving managers access to a broader talent pool and candidates who might not otherwise be visible. A financial institution we interviewed redeployed loan officers and financial advisors into support roles in its small businesses division to address increased staffing needs during the pandemic. Managers realised that applicants they may have dismissed previously for having no experience in small business could be successful if they brought transferrable skills such as client engagement, analytics and communications—a realisation that broadened their talent pool for future internal and external searches.

Helping eliminate unconscious bias in hiring practises and encouraging diversity. Diversity, equity and inclusion (DEI) are table stakes for talent acquisition and talent mobility but are easier said than achieved. Most organisations have silos that leave segments of talent outside of their purview. Kamal Ahluwalia, president of Eightfold.AI, a talent intelligence platform, explained how this can be addressed: “Internal projects are often staffed based on who you know, which leaves out the people who don’t have a strong network or advocates. Organisations need to think holistically about forming teams by accessing diverse talent pools through the marketplace.” This can also help businesses move more women into leadership roles and support and accelerate diversity, he added.

Elaborating on how Gloat’s clients have achieved DEI impact, Weiss said, “The internal talent marketplace can be used to reduce internal hiring bias and increase networking that promotes diversity.” He gave the example of Unilever, which has chosen to remove education as a field visible to hiring managers on the Gloat platform to reduce pedigree bias. At Schneider Electric, employees are using the Gloat platform to build mentorship relationships that are senior-to-junior, junior-to-senior, peer-to-peer and expert-to-novice. “This breaks down taboos in relationships between senior and junior staff and connects people globally,” he added.

Programme: Adopt an iterative change management programme to change culture

Internal talent marketplace adoption is a considerable workforce transformation initiative and can’t be achieved overnight. For a successful transformation, organisations should consider implementing an iterative change management programme with iterative design across workforce management practises that helps ease stakeholders into the new culture. While the usual change management elements would apply, talent marketplace adoption has some unique aspects such as engaging managers that require a relook at culture (figure 2). However, all the vendors we interviewed agreed that most clients undertaking the transformation underestimate the importance of implementing a change management policy and process re-engineering across talent management, performance management and L&D.

Companies also should adopt flexible policies and processes around talent mobility to get buy-in from talent. Based on SAP’s long-term experience in talent and technology, Ludlow recommended that to facilitate a successful transformation, organisations ensure their policies are fluid and flexible like when implementing “an innovation idea.” However, the existing internal recruiting process is usually a barrier to talent mobility, with 49% of respondents citing it as a challenge and saying it requires the collaborative attention of talent acquisition and the legal and workforce counsels.15

The talent marketplace has the potential to engender a culture that fosters both talent and career mobility. It can enable employees and managers to use skills as currency,16 build employee talent pools and foster networking. At its best, a true culture of mobility could encourage boomerang employees to leave a team or organisation to gain new experiences and come back stronger. Google’s Project Chameleon, for example, actively encouraged employees to move around teams and departments to experience new environments and new challenges.17

At its best, a true culture of mobility could encourage boomerang employees to leave a team or organisation to gain new experiences and come back stronger.

Juan Manuel Cerda, Talent Acquisition and People Insights head for Citigroup, a global banking organisation, explained, “The reality is that on any given team, there are going to be people who want to leave a team or organisation for new experiences—so even if an organisation is not comfortable with it, it needs to accept that outcome. People continue to learn and grow when they are faced with different challenges and can often bring that strength back to a team or organisation. If a manager’s goal is to only meet their team objectives, there is less incentive to take risks with talent. Organisations need to create the right performance incentives to reward people for exporting and developing talent.”

Barbry McGann, executive director at the office of CHRO solution marketing at enterprise finance and HR company Workday, noted the importance of “fostering internal mobility, career development and reskilling; building employee belonging councils and emergency response teams; and offering career sprints and journeys that engage talent, create transparency, grow skills endorsements and fuel innovation and productivity.” For example, Coca-Cola used machine learning to drive forward its future of work strategy by uncovering new opportunities for its internal talent pool. Maximiliano Just, global director, HR technology and platforms, The Coca-Cola Company, said: “The pressure to innovate at a fast pace is very high and that forces all of us to rethink the way we do work, the way we go to market and the way we organise ourselves. And that also forces us to shift our mindsets and approach the work in a more agile way.”18

Platform: Work towards an integrated technology ecosystem

In addition to designing a change management programme to build the desired culture, organisations should also adopt or build the right technological platform for their internal talent marketplace. Given that 49% of organisations have acknowledged they have few technological tools, if any, to identify and move people into new internal roles,19 replatforming existing systems is a large part of the technological transformation programme.

The organisations we interviewed consider three main platform approaches—buy, build, or adapt—to deliver intelligent and scalable matching of roles with talent, break silos and create transparency. All these approaches involve the use of artificial intelligence (AI) and need to be embedded across a flexible, integrated technology ecosystem for optimal benefits. Here’s what these approaches entail:

  • Buy: Evaluating AI-enabled technologies powered by a large volume of skills data to power the marketplace and investing in them
  • Build: Building a bespoke solution or platform layer overlay across the existing solution ecosystem for enhanced data privacy
  • Adapt: Expanding on the human capital management system where data is centralised

The interviewed organisations acknowledged that an AI-powered talent marketplace platform can facilitate matching people to opportunities at scale and support predictive analytics to deliver more personalised opportunities and career pathways to develop talent. To this end, they are either engaging their existing HCM vendors (Workday, Oracle, SAP, etc.), hiring a niche vendor, or building the AI core on their own.

But for the AI-driven solution to work, organisations typically need to first achieve scale to train the AI engine and ensure there are enough projects in the marketplace to meet the demand of those seeking opportunities. Dell Technologies recently piloted an internal opportunity marketplace and is in the process of scaling the programme across the company. As Josie Trine, director of Talent and Culture at Dell, said, “We want all team members and leaders to have access to the opportunities and talent required to collectively succeed in the future. This means, under most circumstances, we’ll need to have thousands of people in the marketplace to ensure talent and gigs are abundant. Imagine any online consumer-driven marketplace with a lack of buyers and/or sellers—it wouldn’t be self-sustaining.”

While recognising the value of AI-based solutions, Ludlow from SuccessFactors advised companies to think beyond AI, given that historical roles and experiences are valuable in matching and predicting common career pathways. He added that organisations should have a certain level of flexibility to unlock workforce potential—new horizons for workers or new skills for the organisation—that may not be available to an AI engine.

To realise the full potential of the marketplace platform, its architecture should be embedded in an integrated technology ecosystem that cuts across talent acquisition, talent management, L&D and performance management. Besides, organisations—especially those in highly regulated industries—need to find ways to safeguard confidential data on the platform. For instance, with a view to protect confidentiality while advancing its marketplace vision, Prudential Financial decided to build a platform layer across the human resources systems, use an AI vendor for skills scraping and build its own AI engine—thereby designing a multipoint solution within one ecosystem.

Organisations should also think of how they can benefit from the wealth of new people data the platform will offer. Besides helping measure workforce productivity, marketplace platforms also facilitate real-time workforce analytics, helping with succession planning and bolstering diversity, equity and inclusion initiatives. As Patel from ProFinda said, organisations can gain as much as 8% increased productivity through platforming—otherwise only possible through workforce automation. Real-time workforce analytics can enable proactive and predictive workforce planning while supporting upskilling, reskilling and predictive career pathways. Elaborating on this point, Frank Ginac, CTO of TalentGuard, suggested that marketplace data be combined with verified skill and competency data to analyse broader workforce trends and anticipate future talent needs.

Realising the talent marketplace vision

As we said earlier, there’s no one-size-fits-all talent marketplace adoption strategy for workforce transformation. But based on our conversations with organisations adopting such internal talent marketplaces successfully, here are some key steps companies can take to activate its full potential:

  • Define the unique purpose of your internal talent marketplace, aligned with your business objectives
  • Engage managers, talent acquisition and employees as key champions of the transformation
  • Implement a flexible change management programme that engages managers and remains flexible
  • Assess how to integrate technologies across the ecosystem in a manner that reinforces a culture of talent and career mobility and creates value for the entire organisation
  • Iterate over time by starting small, learning fast and letting the marketplace strategy evolve

Steve Brown, head of Talent and Career Mobility at Electronic Arts, a video gaming company, spoke about his vision for the talent marketplace: “What we expect from this is that employees can see their career paths and access opportunities to grow through experiences. And that we as a company have visibility into our internal talent and their skills, capabilities and experiences, and can build the ability to match them with opportunities.” He believes this will set the company apart in terms of attracting and retaining talent, improving employee engagement, driving innovation and advancing culture. With such a holistic vision in place, the talent marketplace can change how businesses think about work, the workforce, the workplace, as well as the multidimensional relationship among the three.

Moreover, as Cerda from Citigroup, said, “What we are experiencing with COVID-19 presents a once-in-a-lifetime opportunity to rethink the way we have done business in the past, including our assumptions related to location. In the past, location could be a barrier to hiring and talent mobility, but now, it seems many more opportunities are available as we look beyond geographic constraints. With this view towards mobility, we’re rethinking internal talent development and how we attract external candidates. At the end of the day, having the right talent is a mix of promoting talent internally, developing existing talent and also equipping the organisation with new external talent.”

The pandemic has accelerated marketplace adoption as organisations have to scale and flex their talent models to meet business and workforce needs.

Until earlier this year, the talent marketplace was as a “next-generation” solution with early adopters and some fast followers. But thanks to the pandemic, its adoption has been accelerated and is leading to wins at a time when organisations have to scale and flex their talent models to meet the needs of both the business and their workforce. If organisations can activate the talent marketplace vision with an iterative design approach, they could be better positioned to manage workforce expectations, change work redesign and accelerate for the future of work.

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The authors would like to thank each of the following individuals who contributed to this report:

Kamal Ahluwalia, president, Eightfold.AI

Balaji Bondili, head of Deloitte Pixel, Deloitte

Steve Brown, head of Talent & Career Mobility, Electronic Arts

Natasha Buckley, senior manager, Market Insights, Deloitte

Juan Manuel Cerda, head of Talent Acquisition and People Insights, Citigroup

Seonghyun Cho, analyst, Deloitte

Wagner Denuzzo, head of Capabilities for Future of Work, Prudential Financial

Sara Dick, consultant, Deloitte

Dana Dohse, vice president of marketing, TalentGuard

Sam Gillen, chief revenue officer, TalentGuard

Linda Ginac, chief executive officer, TalentGuard

Nishita Henry, US Consulting chief innovation officer, executive lead for Catalyst Programme, Deloitte

David Ludlow, group vice president, Product Strategy and Research, SAP

Rohini Menezes, manager, Deloitte

Barbry McGann, executive director, Office of the CHRO Solution Marketing, Workday

Narasimham Mulakaluri, senior consultant, Deloitte Insights and Research

Matthew Murphy, consultant, Deloitte

Jay Bhavesh Parekh, senior analyst, Deloitte Insights and Research

Alpesh Patel, general manager Europe, Americas, and Asia, ProFinda

Prakriti Singhania, managing editor, Deloitte Insights and Research

Brenna Sniderman, senior manager, subject matter specialist, Deloitte

Elin Thomasian, head of Talent Acquisition, Prudential Financial

Josie Trine, director of Talent & Culture, Dell

Vicki Walia, chief talent & capability officer, Prudential Financial

Shlomo Weiss, chief operating officer, Gloat

Terri Wischmann, senior manager and partner PR, Oracle

Christine Yokoi, senior director of Human Capital Management (HCM), Product Strategy, Oracle

Cover image by: Neil Webb

  1. Michael Schrage et al., “Opportunity marketplaces: Aligning workforce investment and value creation in the digital enterprise,” MIT Sloan Management Review and Deloitte, 28 April 2020.

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  2. Workers promoted internally have significantly better performance the first two years than workers hired into similar jobs from outside. See: Matthew Bidwell, “Paying more to get less: The effects of external hiring versus internal mobility,” Administrative Science Quarterly 56, no. 3 (2011): pp. 369–407, DOI:

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  3. Jeffrey L. Schwartz et al., “Activating the opportunity marketplace and investing in the workforce of the future: Fast forward or hard reverse—presented by Deloitte,” EmTech Next, MIT Technology Review, 10 June 2020.

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  4. Erica Volini et al., The social enterprise at work: Paradox as a path forward—2020 Deloitte Human Capital Trends, Deloitte Insights, 2020.

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  5. Diane Mulcahy, “Leveling up your contingent workforce,” ADP, June 2020.

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  6. David Kiron et al., Create a crisis growth plan: Start with opportunity marketplaces, Deloitte Insights, 23 June 2020.

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  7., “Unilever H1 2020 results,” Vimeo, June 2020, 00:54.

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  8. Kiron et al., Create a crisis growth plan: Start with opportunity marketplaces.

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  9. Based on text analysis of the interviews conducted.

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  10. HR Exchange Network, “Generational talent management,” 13 March 2020.

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  11. Yanpi Oliveros-Pascual and Aoife Kilduff, Mastering a change: Unilever's C&E for a talent marketplace success,” webinar, 8 July 2020.

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  12. Erica Volini et al., Talent mobility: Winning the war on the home front—2019 Deloitte Global Human Capital Trends, 2019.

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  13. Robin Erickson, Denise Moulton, and Bill Cleary, Are you overlooking your greatest source of talent?, Deloitte Insights, 2018.

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  14. Roy Maurer, “These 3 talent trends focus on empathy,” SHRM , 31 January 2020.

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  15. Ibid.

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  16. Vesselina Ratcheva and Saadia Zahidi, Strategies for the new economy: Skills as the currency of the labour market, World Economic Forum, January 2019.

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  17. Bo Cowgill and Rembrand Koning, “Matching markets for Googlers,” case study, Harvard Business School, March 2018; Pavel Krapivin, “How Google is Using AI to Power Internal Talent Deployment,” Forbes, 1 October 2018.

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  18. Josh Krist, “How Coca-Cola is trailblazing skills movement,” podcast,, 1 July 2020.

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  19. Ibid.

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