What is the best way to strategically integrate sustainability into a business?
KWS's customers, specifically farmers, are finding themselves in an increasingly challenging situation with few viable solutions. First, there is a growing demand from consumers for environmentally friendly and affordable food sourced from agriculture that preserves food diversity and avoids the use of chemicals.
This is in tandem with new regulatory requirements which are continually changing the conditions under which farmers operate. For example, legislators and regulators are restricting agricultural inputs by limiting the use of fertilisers to 80 per cent of crop requirements or banning certain classes of pesticides entirely.
Agricultural operations are also facing increasing bureaucracy, compliance and governance requirements, particularly in Europe. The EU's farm-to-fork strategy within the Green Deal regulates, in detail, environmental measures for preserving biodiversity and cultural landscapes.
KWS recognises the challenges and changes caused by climate change: Its core business is to develop increasingly high-yielding seeds that are ideally adapted to the changing climatic
conditions each year, while at the same time helping farmers continue operating successfully in a challenging market.
This set of unique challenges led KWS and Deloitte Germany to develop strategic options for a sustainable approach that goes far beyond simply increasing variety yields by one to two per cent per year.