For Dina Hofmann, the wonder of the cloud is easy to describe. She first realized its transformative potential when she held an early smartphone in her hand.
“Even being in the IT industry, I think cloud for me started as an individual experience, specifically when the first smartphones were released,” Hofmann says. “This was really where you realized that ‘wow this is something big, right? I can take my data wherever I am and leverage it on the go’— and this was something really groundbreaking.”
As a cloud leader in Germany specializing in large-scale cloud transformation pursuits, Dina’s cloud is now worlds apart from those early days. “I believe cloud is the greatest technology investment and technological opportunity that we have,” she says. ”I’m passionate about leveraging cloud’s capabilities and opportunities to help reinvent the way we do work, reinvent the business models of the future, and make an impact on our industries—and on our society.”
But what’s cloud’s secret sauce? More than 15 years after those first smartphones, it’s still all about the data. She explains: “Cloud is the enabling layer that allows you to have access to your data wherever it sits, leverage this data and have the insights, next generation applications, and business processes so that you can reimagine the way we do business on a daily basis.”
One of Dina’s past projects encapsulates the cloud’s game-changing power. When the European Union’s GDPR data privacy regulations threatened to decimate a client’s revenue streams, Dina helped lead a complex global deal to create a data anonymization and cloud analytics platform that not only solved the client’s problem, but grew into a market product of its own.
As an 11-year old, it was her older brother’s interest in telecoms engineering that first spiked her interest in technology. The fact she didn’t really understand what it was only made her more determined to find out. When it became time to choose a university major, she was wavering between telecoms and mechanical engineering, and after weighing future employment potential, chose the former. A globetrotting career ensued, first in the telecoms industry and later in consulting. What excites Dina about Deloitte is the powerful ecosystem of people, alliances and capabilities she can draw from to solve clients’ challenges.
Dina says the old silos that made technology a male preserve are no longer valid. For young women on the cusp of a career in tech, she gives this advice: “It's important to have a vision of what you really want to do, that's a priority, but secondly you have to be passionate about it, you have to love the domain you are into. It has nothing to do with whether it's a domain that is predominantly male or female, because competence is gender neutral.”
She adds: “Diversity in thinking is of utmost priority when you want to solve complex problems, because if you don't bring different kinds of people and different kinds of thoughts to the to the table, you're not really leveraging or maximizing innovation. Our society is diverse, our clients are diverse, and our teams need to reflect this diversity in order to really maximize the potential of what we can do. “