Supply Chain Strategy
Building resilient, cost-efficient and future-ready supply chains that translate business strategy into measurable operational performance
Our Point of View series explores current trends, challenges and strategic priorities in supply chain strategy. It provides perspectives on how companies can strengthen their supply chains, address structural performance issues and translate strategic decisions into measurable operational improvements. The Point of Views cover topics such as end-to-end performance management, cost and resilience programs, digital transformation, data-driven decision making, governance, organization, and technology. Overall, they offer practical insights for companies that aim to develop their supply chain into a strategic source of competitive advantage.
Global value chains are under increasing pressure. Market volatility, geopolitical uncertainty, rising costs, changing customer expectations, and rapid technological development are reshaping the requirements for modern supply chains. Companies need supply chains that are not only efficient, but also resilient, scalable, digitallyenabled and aligned with long-term business priorities.
Deloitte supports CxOs and senior leaders in shaping and implementing end-to-end supply chain strategies. Our work ranges from strategic target picture definition and cost optimization programs to digital transformation and the deployment of data-driven, AI-enabled solutions. We combine strategy, operations and technology perspectives across network design, planning, procurement, manufacturing, logistics, and operating model design to connect business ambition with operational execution.
Improving Delivery Performance: How to create Customer-Oriented Reliability across the Supply Chain
Supply chains are no longer viewed as cost centres only. Leading companies increasingly use them as strategic differentiators that shape customer satisfaction, reliability, and competitive positioning. However, many organizations still face a gap between how executives perceive supply chain performance and how customers experience it. Customer-oriented reliability requires a clear understanding of customer expectations, target service levels, and end-to-end performance across planning, sourcing, production, and distribution. Siloed structures, limited transparency, and misaligned objectives often prevent consistent execution.
Our PoV outlines how rigorous performance management, root cause transparency, standardized KPI reporting, and advanced analytics can translate insights into cross-functional actions. It also highlights how proactive shortage and bottleneck management can minimize customer impact when short-term reliability improvements are constrained.
"By creating end-to-end transparency and aligning all supply chain functions – from order intake to delivery – around customer-relevant KPIs, we establish the foundation for proactive performance management, drive reliable execution, enhance service levels, and ultimately increase customer satisfaction."
Philipp Obenland, Partner | Supply Chain & Network Operations
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Philipp Obenland
Philipp Obenland verfügt über langjährige Beratungserfahrung und fokussiert sich auf die Optimierung der Operations (Einkauf / Produktion / SCM) sowie ganzheitlicher Supply Chain Transformation – insbesondere auch ausgelöst durch Integrationen /Carve-Outs. Er berät bei komplexen, internationalen und funktionsübergreifenden (Supply Chain) Transformationsprojekten, einschließlich Target Operating Model (Re-)Design und Change-Aspekten sowie Digitalisierungsfragen. Herr Obenland hat erfolgreich Projekte in der industriellen Fertigung (Automobil- und Industrieprodukte) und in der Chemieindustrie geleitet und durchgeführt, und beschäftigt sich insbesondere auch mit der Transformation der Automobilzulieferer.
